Bill McReavy, Jr. joins the podcast to talk about going from zero preneed sales to a program that’s thriving. Spoiler: marketing had a lot to do with it.

In this episode, the guys dive into how preneed serves families when they need it most and tackle the big question: Is the ROI really worth it?

Tune in for insights and a few ideas you might want to steal for your own preneed program.

About Bill McReavy, Jr.:

Bill McReavy, Jr., CEO of Washburn-McReavy Funeral Chapels, Cemeteries, and Cremation Services, is part of the fourth generation of his family to join the business. Bill has helped guide Washburn-McReavy as it has grown and modernized, expanding to more locations across the Twin Cities while staying focused on caring for families in a personal, compassionate way.

About the podcast:

The Graveyard Shift is a podcast by Passare and features:

Todd Carlson, Chief Sales Officer at Directors Investment Group

Matt Bailey from Bailey Family Funeral Homes in Connecticut

Gary Freytag from Spring Grove in Ohio

Jimmy Lucas from Lucas Funerals and Cremations in Texas

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