Shift Forward Health

Keaton Wright, Founder of Target Continuum, tells us about changes in the air for healthcare marketers, his framework for where to focus with AI, and why he’s more bullish than ever about what’s coming around the corner for those who are working to connect people with care. 

All that, plus the Flava of the Week about taking professional risks. How does author and former guest shark Matt Higgins encourage us to approach risks, and how can his words impact our individual journeys? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#458)

See omnystudio.com/listener for privacy information.

Jannine Versi, Founder and CEO of Elektra Health, gives a behind-the-scenes look at the gap in women’s health that her startup is addressing, how she uses consumer insights to drive differentiation, and how she’s overcoming historical funding and awareness challenges in the space. 

All that, plus the Flava of the Week about using ChatGPT for health advice. What does Time Magazine say about it, and what’s the reality of how health journeys are starting as a result? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#457)

See omnystudio.com/listener for privacy information.

Al Woo, Chief Product Officer at AliveCor, describes how to design personal health devices when consumers seem to expect everything on demand, how to keep clinical integrity without sacrificing consumer usability, and how the future vision of people centric care is going from fixing illness to prevention. 

All that, plus the Flava of the Week about Amazon teaming up with nutrition care startup Fay. How can this partnership improve access to digital dietician services, and what obstacles could stand in the way of adoption? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#456) 

See omnystudio.com/listener for privacy information.

Dr. J. Nwando Olayiwola is President of the Advocate Health National Center for Clinical & Community Impact, and earlier this year was named President of The Beacon, a new health and wellness center being built in Milwaukee. Dr. O will inspire you with her vision for bringing clinical care together with other services that aren’t always included in the equation to address physical, mental, and social wellness. 

All that, plus the Flava of the Week about how states can apply for their share of CMS’ $50B Rural Health Transformation Program. What are the funds for, and why can this being considered a major turning point for 60 million Americans? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! (#455) 

Join today: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

Noom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler highlight early results from the company’s microdosing program, the changes that happen as GLP-1's continue to dominate much of the public conversation about weight loss, and what physicians think about it all. 

All that, plus the Flava of the Week about leadership changes at CVS Health. Who is in, who is out, and what do the changes signal about the retail giant’s direction in the near term? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! (#454) 

Join today: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

Jared shares 5 trends that he expects to see at fall healthcare conferences including HLTH, SHSMD, HCIC, and CHIME Fall Forum.  

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, highlighting the consumer POV in healthcare. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#453) 

Join today for free: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

Antoine Pivron, Head of Health Solutions at Withings, gives us an inside look at the world of connected health devices, including how their company has evolved from making the world’s first connected weight scale to becoming a B2B partner for healthcare organizations, and how to successfully make consumers AND clinicians happy at the same time. 

All that, plus the Flava of the Week about FoodHealth and Soda Health joining forces. How will their collaboration raise the bar for Food As Medicine offerings, and will it ultimately improve nutrition offerings for consumers? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! (#452) 

Join today: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

Jared gives 8 examples of what Consumer-Centered Health looks like: Hospital-At-Home Programs, Direct Primary Care, Retail Health, Food As Medicine, Connected Fitness & Wearables, Functional Medicine, Experience Orchestration, and Metabolic Health Programs. 

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#451) 

Join today for free: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

Maz Brumand, VP of Product at Oura, gives us a first-hand look at how Oura’s Glucose and Meals features work, how they change the game when viewed with other personal health data, and whether wearables are the new digital front door. 

All that, plus the Flava of the Week about the start of Season 12, and the launch of our free new online community. How will these two things help bridge the gap between sick care and well care, and how can you become part of it? 

SPOTLIGHT: FRIDAYS 

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. 

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community, the home for leaders who want to bridge the gap between sick care and well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#450) 

Join today: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.

(Originally aired in February 2022) Re-live our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes. 

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#449) 

Join today for free: healthcarerapcommunity.com

See omnystudio.com/listener for privacy information.