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A new series from SHIFT that discusses the changing landscape of marketing, production, and content creation industry-wide.... more
FAQs about SHIFT - In Conversation:How many episodes does SHIFT - In Conversation have?The podcast currently has 26 episodes available.
February 08, 2021Video as Activism - Black Public MediaThe team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good....more39minPlay
February 04, 2021Marketing in the Non-Profit Sector - Diana SmithHow do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit....more33minPlay
January 26, 2021The Intersection of Creative and Production - Rain the Growth AgencyTwo aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers?...more46minPlay
January 26, 2021Making Advertising Eco-Friendly - Green the BidThe advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators....more39minPlay
January 26, 2021The Always Adapting Role of Reps - Doug SherinSales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible....more46minPlay
January 19, 2021Documentary Editing on “The Dissident” - Wyatt Rogowski and Avner ShiloahTwo of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences....more47minPlay
January 06, 2021Pivoting Your Marketing Strategy to New Audiences - Kelly ChengIdentifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape....more31minPlay
December 01, 2020Editing for Comedy TV - Gary DollnerEmmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits....more32minPlay
December 01, 2020Taking the "Complex" Out of Complex Tech - Michael PironeVideo marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story....more34minPlay
November 11, 2020Building Your Production A-Team - Dustin SchultzBringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project....more40minPlay
FAQs about SHIFT - In Conversation:How many episodes does SHIFT - In Conversation have?The podcast currently has 26 episodes available.