Three C’s: customer experience, confidence and community. That’s what we are talking about in the latest episode of the Shift podcast ft. the iconic Canada brand of TD Bank. In this episode of Shift we are in conversation with Tyrrell Schmidt the Global Brand and Customer Experience Officer at TD. Jon and Tyrrell chat about what it takes a large scale brand relaunch takes, creating a customer experience centred around confidence, and the importance of giving back.

Complex ideas often begin with answers to everyday problems. And when, Stuart Lombard’s family returned home from a winter getaway to find their house at a chilly temperature of 50°F, he knew something had to change. In this episode of PwC Canada’s Shift podcast, we are in conversation with Stuart Lombard, CEO and founder of ecobee; a smart thermostat company that is revolutionizing how people interact with their homes. Stuart shares his Canadian startup success story and what excites him most about the future of technology. 

Clinton Braganza, CMO, of Scotiabank, was tasked with one monumental marketing challenge: changing the nomenclature of a nation. After the 2017 acquisition for the naming rights of the former ACC arena, Braganza and team started a full-scale campaign to reprogram the vocabulary of the Canadian people. In the Season Two premiere of the Shift podcast, host Jon Finkelstein sits down with Clinton to learn how he took Scotiabank’s alignment with sports beyond the scoreboard. Clinton shares how through the acquisition of the arena he was able to tap into the minds and hearts of Canadian people to create lasting change and a stellar customer experience that reaches beyond the bank.

Jon Finkelstein, takes a walk down memory lane with some of the Shift podcast’s most memorable guests. In the season finale of the Shift podcast season one, Jon highlights some of his favourite lessons learned from the leaders of some of Canada’s most high profile organizations. Guests from the LCBO, Move the Dial, Canadian Bankers Association, and more discuss topics surrounding customer experience, driving innovation, thriving in disruption and more.

Shift podcast hits the road to attend the Adweek Brandstar Awards. During the event, host and PwC Canada’s , Executive Creative Director Jon Finkelstein sat down with three of the honorees who are changing the game in Canada when it comes to creating a captivating, customer-centric brand. The conversation featured:

In the episode, these Canadian leaders define what innovation means to them, how to foster a culture of creativity, and focusing not only on the customer experience, but the employee experience to create a holistic brand culture that delivers on ROI.

In this episode of Shift join Neil Parmenter, President and CEO of the Canadian Bankers Association (CBA), as he speaks with PwC Canada’s Jon Finkelstein about the digital transformation of the financial services industry. Learn how customer’s expectations of their banking experience is evolving and influenced by efficiencies created by Big Technology in other aspects of their lives. Neil and John discuss the future of financial services, why Canada can take the lead in transformation and the need for greater innovation to meet escalating customer expectations.

The convergence of real estate and technology (proptech) is no longer a niche phenomenon. Though still dwarfed by its older cousin Fintech, investment in proptech has soared sky high. In the latest episode of Shift podcast we sat down with George Carras, Founder & CEO, R-Labs Canada Inc. to discuss the growing interest in proptech, how focusing on a problem not the technology is the way forward, and how R-Labs is working with real estate business owners, investors and startups to solve industry issues such as affordability.

In this episode of the Shift podcast join Pam Snively, the Chief Data and Trust Officer at TELUS as she sits down with host, Jon Finkelstein. The two discuss navigating the data driven landscape of today’s business climate in a way that maintains customer privacy as a top priority. Pam offers insights on how to remain agile in a digital landscape that continually evolves, adapting and innovating to new data regulations, and how to balance delivering on rising customer expectations with maintaining trust and transparency.

In this episode of Shift join CIO of PCL Construction and V2R Award winner Mark Bryant and PwC Canada’s Jon Finkelstein as they discuss becoming a digital-first business. Learn about PCL’s journey: eliminating data centres, delivering field-focused solutions that save time and enabling data-driven decisions on the job site. Plus, find out how this leading-edge transformation led to winning the V2R Award in the Reinventor category. To find out more about PCL Constructions winning innovation visit the V2R Awards website! Applications for the 2019 V2R Awards program are now open.

David Lloyd, CEO and Co-Founder of FREDsense Technologies, sheds light on the revolutionary science and technology he’s used to change the way water utilities and mining companies across Canada test their water resources. In this episode of Shift, David and Jon discuss driving innovation in the age-old mining and utilities sectors, the social impact of this progressive technology, and what David has to say about being the winner of this year’s V2R awards in “The Visionary” category. To find out more about FREDsense Technologies’ winning innovation, visit the V2R Awards website! Applications for the 2019 V2R Awards program are now open.