Rewire Who You Listen To



Who are you taking advice from?

Because if they’re broke, bitter, or behind—you’re just inheriting their limits.

In this episode, Bri shares the hard truth about how most people live in survival mode—and why it’s dangerous to let that shape your decisions.

In this episode of The Shift + Serve Show, Bri Morrison unpacks the one mindset shift that changed everything in her business and life: radical personal responsibility.

If you’re feeling stuck, reactive, or blaming external things for your results—it might be time to check in with your ego. Bri explains how subtle victim energy can block your growth and how to reclaim your power by owning everything in your life: your thoughts, your energy, your actions, and your outcomes.

She’ll show you how to move from “Why isn’t this working?” to “What am I choosing?”—and how that shift can unlock a whole new level in your business and identity.

Have you ever looked at your brand, your business, or even your goals—and realized they no longer reflect who you’ve become?

In this first episode of The Shift + Serve Show, host Bri Morrison opens up about why she walked away from her former brand, Buff & Paid, and launched Shift + Serve. It wasn’t just about a name—it was about a transformation.

Bri shares how, after hitting massive milestones in her coaching business, she began to question why she was doing it all. What started as a hustle-fueled grind for success turned into a deeper calling to serve from alignment, not ego.

She reveals how unhealed trauma, chaos addiction, and the need to prove herself shaped her early drive—and how reaching financial freedom forced her to confront what was underneath. That clarity led to a rebrand and a new way of doing business that prioritizes internal alignment first.

In this episode, she introduces the Shift + Serve philosophy:

Shift your mind

Shift your message

Serve people

Serve your people