Shift the Standard with Kamila von Retteg

Welp, I just found out that ActiveCampaign is going to charge me nearly $5,000 to renew for the same plan that cost nearly half just two years ago, so I'll be switching to a different platform.

Check it out here: http://kamilavonretteg.com/kit

But in order for me to qualify for Kits' free migration, I need to reach 10,000 email subscribers, which is more than double what I have right now. I'll be aiming to reach that goal in 90 days, which is a pretty scary goal. I have no idea how we'll do it, but come along with me for the journey.

🔥Learn how to create a Group Coaching Program step by step in my workshop bundle: https://www.evergreenicon.com/mco-group-programs

🔥 Join Evergreen Icon and learn how to start making consistent passive sales for your group coaching program or online course: http://kamilavonretteg.com/evergreen-icon-join

// RESOURCES

💻Sign up for ThriveCart to process your payments, subscriptions, and have affiliate management in one place. I love and use them all day long. http://kamilavonretteg.com/thrivecart

There’s a weird all-or-nothing conversation happening online. Either you become a launching machine.. Or you build an evergreen funnel and swear off launching forever.

I don’t agree with either.

I use both, but for very different reasons. And choosing the wrong one can mean doing a whole lot of work that your business wasn’t ready for yet.

In this episode, I go over how I decide which strategy to use... plus the timing factor most people completely overlook.

Explore these next:

• Our all-access pass, Evergreen Icon: https://www.kamilavonretteg.com/evergreen-icon-join
• Browse my most popular products here: https://kamilavonretteg.com/starthere
• Find me on Instagram and let me know what you thought of this episode: https://www.instagram.com/kamilavonretteg

If you'd like more details about this process, send me a DM on Instagram with the word "ICON" and my automation will send you all the info.

Instagram: http://www.instagram.com/kamilavonretteg

Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-icon

Find me on Instagram @kamilavonretteg

Summary:

I've been in the online space since 2009. I've watched every "revolution" come and go — and I use AI every single day. But there's a real conversation we're not having about what happens when coaches outsource the very thing people actually buy from them.In this episode I'm breaking down why more content doesn't equal more sales, why AI is making coaches feel productive while quietly — scratch that — while actually making them less effective, and what separates the coaches who are winning right now from the ones wondering why their funnels aren't converting.This isn't an anti-AI episode. It's a wake-up call for coaches who want to use it smartly.Topics covered:AI in coaching business | online coaching industry 2026 | AI tools for coaches | coaching funnel strategy | evergreen coaching business | burnout and productivity | authentic marketing for coaches | how to use AI in your business | coaching business growth | AI content creation

Get on the waitlist for Evergreen Icon: https://kamilavonretteg.com/evergreen-icon

The applications will open in April.

After enrolling nearly 90 clients into the Roadmap Funnel Implementation Sprint at $2,000–$3,000 each and having a record profit year in 2025, I chose to shut down the supported version of the program. Here's why.

Join the self-study Roadmap Funnel: https://www.evergreenicon.com/rmfs-ss

Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-icon

Find me on Instagram @kamilavonretteg

🚨 This is the LAST time we’re running the Roadmap Funnel Sprint as a high-touch cohort, where I will help you create your gateway program AND sell it without sales calls.

Starting in March, it moves to self-study only for new students.

You can learn more and enroll here: http://www.evergreenicon.com/rmfs-fp

This is the same simple system I’ve used for 4+ years to enroll clients into my $2K–$3K programs without a single sales call... and it’s the system I’m continuing to use moving forward.

If you’ve been wanting to:

• Turn your 1:1 expertise into a scalable evergreen group program

• Replace discovery calls with a structured sales system

• Build a funnel that continues working while you’re offline

This is the last opportunity to build it with 5 months of live support from me and my team. Enrollment closes February 28.

After that, the curriculum remains available as self-study, but this level of supported implementation moves exclusively inside Evergreen Icon ($10K/year).

In this episode, I share the wild story of pulling out my old vision board and realizing I manifested almost everything on it. I never planned to record this. I just had one of those moments where you look at something and think, wait… this actually worked.

🔥 Links mentioned:

Insta: @kamilavonretteg

Evergreen Icon (our all-access pass membership): http://www.kamilavonretteg.com/evergreen-icon

Roadmap Funnel Sprint: https://www.evergreenicon.com/rmfs-fp

Built to Deliver: https://heartbehindhustle.thrivecart.com/built-to-deliver/

Group Program Kickstart: https://www.evergreenicon.com/mco-group-programs

I used to think vision boarding was a cute little personal development craft project. It never felt that deep. It felt limited. It felt fluffy. So for years I avoided it. But when my husband and I moved from San Diego to Colorado and started fresh, something in me wanted to try again. I approached it differently this time. I created a board that actually reflected what I wanted. Not what magazines offered. Not what I felt I should want. What I genuinely wanted for my life and business.

And things started happening. One after another. Faster than I expected.

Inside the episode, I break down:

• Why vision boards never worked for me in the past
• What changed
• How I built a vision board that finally felt aligned
• The exact things I put on my board that manifested
• Why your brain is the real reason this works
• The power of focusing on what motivates you
• What you should never put on a vision board
• Why your goals are allowed to be simple, personal, or even small
• How to use this process to build a business you actually want

Want to share your own vision board story?

Message me on Instagram. I love hearing how you dream, create, and bring things to life. Your feedback always fuels me.

Tune in, get inspired, and maybe pull out your own vision board again. You might be surprised by what already came true.

Insta: @kamilavonretteg

This is a recording of my recent training I did on the 2025 state of the 2025 coaching and course industry. I share what's been working and what's not in the last year.

If you'd like to go all the way with us, join Evergreen Icon: http://www.kamilavonretteg.com/evergreen-cion

If you'd like to work with me privately, apply here: https://kamilagornia.typeform.com/to/ZVegrmnH

In this episode, we talk about different types of course hosting platforms. Why I use TWO course platforms right now and for what reason.

>> Check out ThriveCart's Black Friday Sale: http://www.heartbehindhustle.com/thrivecart

Like this episode? ➡️ Subscribe and let me know on Instagram @heartbehindhustle

😍 Resources:

- Free Class for New Coaches: http://www.kamilavonretteg.com/incubator

- Create Your Group Coaching Program: https://www.yourscalableoffer.com/bundle

- Work with me personally to automate your sales and streamline your business: http://www.evergreenicon.com

My company Heart Behind Hustle® can be found here: http://www.heartbehindhustle.com