We are going very local with this Shift Up podcast episode as we dig in with Piep van Heuven from Bicycle Colorado to discuss Colorado and Denver advocacy. We touch base on wins and losses for the year, the dockless bike and scooter plan (it really is amazing), Colorado Classic, Veloroma Mayor's Ride, Denveright, and the Street's Partnership. This is a great foundational episode as we plan to talk more with Bicycle Colorado in the future not just about Colorado but about being a bike advocate and the lingo we all use to fight for safer space for bicycling.    Find all of the links mentioned in this episode at shiftuppodcast.com

What is truly keeping women from biking more? Tiffany Lam wrote her masters dissertation at LSE Cities exactly on that. Listen in as we talk about Tiffany's very unique background and why her research is so important to bridging the gender gap in cycling.   This series is sponsored by Quality Bicycle Products. Learn more about their work at qbp.com/shiftup

In 1969 - 50% of kids were biking or walking to school and as of 2009 13% of kids were biking or walking to school. How do we introduce biking to kids at a younger age to help grow these numbers?   In this episode, we discuss this and more with Amanda Braverman, Director of Educational Programs at Strider Sports. Want to grow the cycling pie? Have healthier kids? This episode is for you.

How do you build a bike shop without going in debt while testing and building for your community’s needs? This is exactly what Four Star Family Cyclery is doing and we talk with Elsbeth Cool about how difficult it has been to break out of the "debt framework" that the bike industry demands.

A special episode as we talk with Matt Moore, General Counsel at QBP, to understand the new US tariffs and what the bike industry can do.

How can we get more people on bikes by focusing on getting more kids on bikes? We dive into this with Austin from National Interscholastic Cycling Association (NICA).   Show notes and links can be found at shiftuppodcast.com

This week we are talking with Sara Jarrell, SRAM's Women's Program Coordinator in our Bridging the Gap series. Why is a major brand investing so much in bridging the gender gap and how are they doing it? We talk about this and more in this episode!   Show notes can be found at shiftuppodcast.com

People for Bikes recently released their Places for Bikes City Ranking results. We discuss the program with Jennifer Boldry, Ph.D., Director of Research at People for Bikes. Most importantly, we discuss how having a more connected bike network directly impacts local bike shop growth. This should really matter to you, no matter where you are in the bike industry!   Full show notes are at shiftuppodcast.com