Fresh Ears

Shifting Audience Perceptions - with AQA


Listen Later

AQA - Britain's biggest exam board - wanted to create a podcast that would offer teachers the chance to see behind the 'curtain' and meet the people who set the exams for their students. Podcasting offered AQA a chance to go into detail, showing the human side of the exams process and explaining the rationale behind their work. Unltimately, they wanted teachers to like the more and understand them better.

'Inside Exams' brought maths teacher Craig Barton to meet the teams, and explore behind the scenes as the voice of the listener. Over a year and 28 episodes, he and the podcast did an incredible job, as shown by solid research results.

Here we discuss the podcast, its purpose and the process with:

Lauren Boothman - Lead Content and Resource Producer – campaigns, AQA

Anouszka Tate - Senior Producer, Fresh Air

Dan Stainsby - Deputy Managing Director - Markettiers4DC

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

Fresh EarsBy Fresh Air Production


More shows like Fresh Ears

View all
The Daily by The New York Times

The Daily

112,909 Listeners

Newscast by BBC News

Newscast

659 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,825 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

900 Listeners