The internet age delivered success to many online businesses, providing customers with rapid and reliable service at the comfort of their homes. But if one chooses to venture into the brick-and-mortar scene to earn more and increase reach, would that be a profitable idea? Elliot Begoun sits down with Tracy Miedema, Vice-President of Innovation & Brand Development at Presence, to talk about the right preparation needed for the challenging shift from online to retail. She talks about the hefty costs that come with such a business decision, the best people to ask for help from, and the most efficient way to minimize risks. Tracy also talks about maintaining brand recognition from your online business as you transfer it into your physical location and product packaging.

Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/