What's your messaging? Today's episode is a deep dive into helping listeners understand and clarify their messaging which is becoming more and more important in today's world of short attention spans.

You can find all show notes for this episode at www.ghosttweeting.com/episode5

We’ve all heard how important it is to make a first impression, but have you considered the first impression you’re making online? In today’s episode, we explore ways to enhance your online branding by concentrating on how you are first perceived online.

You can find all show notes at www.ghosttweeting.com

The topic of today's episode may come as a surprise to many looking to build their own personal brand, but every great brand has a clearly defined enemy.  Embracing the concept of having common enemies with your audience will transform your brand from boring to powerful. 

Nika shares a story about how the messaging around Michael Hyatt's "Focus" program wasn't really sounding enticing for her until Michael highlighted their common enemy: distractions. That common enemy created a rally cry against distractions and helped Nika realize exactly what was causing her problems and that Michael's solution was right for her. Listen in to today's episode to learn how to determine what your personal brand's enemy can be and how you can start leveraging an enemy to make your brand truly shine.

Get full show notes for every episode at GhostTweeting.com

Welcome to episode two of SHINE, the podcast of personal brands hosted by the CEO of Ghost Tweeting, Nika Stewart. Today's episode dives into a question that every single person considers at some point when it comes to social media: "What the heck should I post on social media?"

Not only has Nika posted for herself and clients 1,000s of times but she's studied what works over the years, what gains immediate traction and she's discovered a proven formula for social media posting to become a thought leader. Listen in to today's episode to learn the exact SHINE formula Nika has developed so you can consistently position yourself as the authority in your space.

Get full show notes for every episode at GhostTweeting.com