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Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share?

In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality, to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can teach your team what "right" looks like, and how his new field guide helps companies build teams, create a culture of excellence, and deliver magic in a deliberate, repeatable way. Listen in to learn how to make customers feel seen and turn that into a competitive advantage.

Learn from Will:

Will Guidara / Unreasonable Hospitality https://www.unreasonablehospitality.com/

Unreasonable Hospitality The Field Guide https://uhthefieldguide.com

Pre-Meal Newsletter https://www.unreasonablehospitality.com/premeal

If you want help creating messaging that drives sales, attend the next StoryBrand Your Business Live workshop for direct teaching from Don and hands-on guidance from a StoryBrand certified marketing Guide:    https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Buy the updated Building a StoryBrand 2.0  https://storybrand.com/building-a-storybrand-book-new/?utm_medium=podcast&utm_source=podcast&utm_campaign=basb2.0&utm_term=sbpod&utm_content=BASB2.0

Listen to today's Laugh Again with Phil Callaway, "Good Humour in Church." Enjoy!

Rituals are easy — it's the heart that's hard to clean. In this episode, Dr. John walks through Deuteronomy 23, exploring how ancient Israel's laws of ritual purity speak to four timeless areas of Christian integrity: worship, personal hygiene, money, and care for others. Drawing on Jesus' warning about cleaning "the outside of the cup," Dr. John challenges listeners to move beyond outward religious observance and pursue genuine inward holiness — where what we appear to be on the outside matches who we truly are on the inside.

The Law and Holy Living: The laws of ancient Israel can feel distant and irrelevant to modern readers — but look closer, and you'll find they reveal something timeless about the character of God. In this series on Deuteronomy 18–26, Dr. John works through the detailed national laws given to Israel, uncovering what they teach us about justice, worship, and holy living — and pointing us to the one who came not to abolish the law, but to fulfill it.

Join us on today's Bible Minute from Back to the Bible Canada.

Someone did the math and figured there are 7,474 promises in the Bible. Are they all for you and me to claim? Chuck Swindoll says there are two kinds of promises in the Bible: personal and universal. Learning to discern between the two is the challenge.

Hello, friend. I hope you’re doing well today. We’re beginning a new series of episodes this week, tackling the topic of fear. Fear comes up a lot in the teachings of Jesus. In fact, the most common command issued by Jesus is some version of “Do not fear.” Easier said than done, right? But with God’s help, it’s possible, my friend. You can fear less tomorrow than you do today.