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Do you know exactly what to say when someone asks you about what you sell?
If not, you need to. But it's easier than you might think.
In this episode you'll learn the five short soundbites that you can use to get people to quickly understand and engage with your product.
The five soundbites are:
1. Problem
2. Empathy
3. Answer
4. Change
5. End Result
Once you have these soundbites figured out, it will actually be easy to use them to write your company's tagline, elevator pitch, website, and all the other marketing collateral you've been struggling to get right.
If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.
The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.
The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.
Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast
Ready to clarify your message and grow your business?
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home
Follow on Instagram:
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Connect on LinkedIn:
https://www.linkedin.com/company/storybrand
Stephen McWhirter is here today and we’re talking about what it looks like to worship even when shame is telling you that you don’t belong in the room.
Stephen has a story of radical restoration. He went from hating Jesus, battling addiction, and feeling completely beyond saving to becoming a worship leader, songwriter, and someone who now gets to tell people all over the world that Jesus is real. He’s also the author of Radically Restored and the songwriter behind a song you probably hear often: “Come Jesus Come.”
I think Stephen’s story is going to remind you that worship isn’t something we earn the right to do. It’s a response to the grace we’ve already been given.
Find the show notes here
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NYTimes bestselling Christian author, speaker, and host of popular Christian podcast, That Sounds Fun Podcast, Annie F. Downs shares with you some of her favorite things: new books, faith conversations, entertainers not to miss, and interviews with friends.
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Old Testament saints had power too, so what did Pentecost actually change? Dr. John Neufeld unpacks four kinds of power the church received that no one had known before: power to win converts at an unprecedented scale, power over indwelling sin, power over Satan and the demonic, and power for spiritual gifts.
Rediscovering the Holy Spirit: The Holy Spirit is God, fully equal with the Father and Son, yet he's the member of the Trinity most Christians know least about. In this 10-message series, Dr. John sets out to change that, tracing the Spirit's work from creation through the Old Testament, Pentecost, salvation, and beyond. By the end, you'll understand what you already have in the Spirit, and why it changes everything.
Listen to today's Laugh Again with Phil Callaway, "Arrested Development." Enjoy!
If you have workout equipment in your garage that only sits there—collecting dust—what good is it? Well, that same principle applies to your Bible—if you don’t use it, you won’t benefit from it. So grab your Bible and follow along as John MacArthur continues his sobering study called Without Excuse: Principles of God’s Judgment.
Here’s a principle for life: Relationships are built on trust and trust is built on truth. Tell the truth.
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