In this episode, I dive into the journey of global sneaker giants like Nike, adidas, and Puma. The brands that once started as underdogs before becoming cultural icons. I use their stories as a lens to explore the growing potential of African sneaker brands. From the need for local support and community-driven growth to how African-inspired designs can reshape narratives and express Africanness in bold new ways, I unpack why the future of sneakers should include more African voices. I also share thoughts on the role of constructive criticism in helping brands evolve and deliver better value.

Links:

- New socks are also available in very limited quantities: ⁠www.instagram.com/theshop_swh

- Linktree: https://linktr.ee/sneakwithharleem