In this episode, I dive into the journey of global sneaker giants like Nike, adidas, and Puma. The brands that once started as underdogs before becoming cultural icons. I use their stories as a lens to explore the growing potential of African sneaker brands. From the need for local support and community-driven growth to how African-inspired designs can reshape narratives and express Africanness in bold new ways, I unpack why the future of sneakers should include more African voices. I also share thoughts on the role of constructive criticism in helping brands evolve and deliver better value.

Links:

- New socks are also available in very limited quantities: ⁠www.instagram.com/theshop_swh

- Linktree: https://linktr.ee/sneakwithharleem

This episode covers the collaboration between PUMA and Davido, focusing on the launch events. I examine how the launch was handled in Nigeria and explore potential missed opportunities that could have amplified the impact of the partnership. I discuss the sneaker design released during the event, noting its somewhat generic appeal, and share ideas on how PUMA and Davido could have elevated the collaboration, setting a higher standard for partnerships with African creatives.

Links

Buy Socks at https://shorturl.at/RhpDj

Linktree : https://shorturl.at/UPUZ9