Today's episode discusses S.O.S. (Shiny Object Syndrome).  This is where you get distracted by new trends and disrupt your current workflow. Some people consider it a disease because the focus shifts so often that you're unable to move forward. This is especially a problem in leadership for big companies because they tend to be very slow with every pivot.

At MarketingBox we've had are fair share of S.O.S. moments have come up with a way to use them to our advantage. We take them through some strategic steps to make sure that the new trend will or will not add benefit to the platform and mission we've clearly determined as our goals. If passes the test, we'll dig a little deeper.

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