Growing Your B2B Small Business with Robert Poole

Shiny Object Syndrome (SOS) and Mastering Boredom


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Have you ever found yourself chasing too many ideas, businesses, or strategies, and realized later that you are spread too thin and accomplished none of them? This is called Shiny Object Syndrome. The question is how do we avoid this pitfall and keep our focus on the things that really matter. Let's talk about some ideas to mitigate distraction.

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Growing Your B2B Small Business with Robert PooleBy Robert Poole

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