Growing Your B2B Small Business with Robert Poole

Hiring top salespeople is one of the most difficult things small business owners do. In this episode, we are going to talk about the top 5 things that superstar salespeople have that mediocre salespeople don't. Then we are going to talk about how to use these attributes to hire the right people.

So what’s one of the biggest problems with generating revenue? Consistency. How would you like to create a recurring revenue stream, regardless of your product or service? In this episode, we are going to let you in on the secret to making money while you sleep.

You  can also view the video version on Youtube here: https://youtu.be/3fw1gVflr3M

Have you as a consumer ever bought something even though you didn't feel great about it, didn’t like the salesperson, but you felt you needed it so you bought it in spite of the salesperson? The reason you didn’t enjoy it is because the salesperson didn’t sell you the correct way. 

Check out this episode on how to get your customers to enjoy buying from your company so much that they start referring their friends before they even use your product or service!

You can also watch the video version here: 

https://www.youtube.com/watch?v=UaKyamGi9NA&t=93s

In this podcast episode i'm teach you how to effectively close deals and get those sweet, sweet conversions. Below are the key topics I talk about in this episode.

1. “I'll Think About It…”

Have you ever heard the classic objection in sales, “I’ll think about it”? That is a sign the prospect is nervous to move forward.

2. Sales Gurus

Maybe you can relate to what I was experiencing. Maybe you have listened to all the sales gurus and all their slick techniques, but it still isn’t working.

3. Your Secret Sales Solution

Understanding the importance of beliefs and identity and how to create change in our prospect is one of the biggest keys in selling.

4. What Is Closing?

Simply put - closing is about getting people to act, and act right now.

We all know a lot of things that we SHOULD do, things we WANT to do, and even things we MUST do.

But reality is, very few of those things get done. Why?

5. How To Get Your Prospect To Take Action

So let’s assume you’ve got the prospect to the point where it is time to get them to act. That may be in person, over the phone, or online.

How do we get someone to move forward, sign that contract, verbally agree, click that button?

6. USF of closing

When USF is used correctly, they will help you close more sales. When abused, they will turn people off and cost you sales.

7. Double Your Ratio of Conversions and Closing

So done right, using these 3 major closing strategies in combination with beliefs and identity which we talked about in the last episode, you are going to substantially increase your sales and conversions.

It doesn’t matter if you are selling in person, on the phone or even online, these 3 strategies work, and it is more than worth your time to implement.

Get Answers NOW!

Do you have any questions about the USF of Closing or selling in general?

If you’re not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!

When I started out in B2B sales as a young man in my 20s, I learned all I could about selling techniques. I learned all the classic sales techniques, even things like the “Ben Franklin” close.

For many years I struggled as I tried to implement a lot of techniques that sales trainers taught. I memorized scripts, learned about how to close people with techniques like scarcity and urgency, but it was an uphill battle. I can’t tell you how many times I’ve seen the prospect’s whole demeanor change in front of me as I asked for the sale. Frustrating and unproductive to say the least.

It wasn’t until I learned how powerful our beliefs are in driving our actions that I saw what was missing and why I experienced such resistance at the closing stage. When I learned more about beliefs, I realized that even beliefs are not the strongest tool to get ourselves or others to act. 

That missing ingredient is identity. In this Podcast Episode i'll be talking about...

In this episode learn why Adam and Eve were impacted by how Eve's identity was shifted!

It's important to remember that people don't like change. They will resist anything that challenges their current beliefs. That's why you need to be careful in how you present your message.

Do you have any questions about changing your prospects' beliefs or selling in general? If you’re not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!

Business challenges are expected and we can deal with them. What about the more serious, catastrophic, or even just “bad things” we encounter? How do we keep from getting totally derailed in our business?

Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize it’s not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have. 

It comes down to effectively evaluating return on investment, both with hard dollars and the not so easy to quantify use of resources. 

Listen to this episode to find out how to keep this from slowing you down and vastly increase the speed of your company’s growth.

Have you ever thought, “If I could only get through the gatekeeper, I know I could sell the decision maker?”

Getting through to decision makers is the Holy Grail of marketing and sales. It’s critical, but it also happens to be difficult.

Let’s talk about some techniques to get through gatekeepers, particularly when you are selling high ticket items that aren’t an online click a button type of sale.