The Unbreakable Podcast

Shiny Object Syndrome: Why Your AI Roadmap Needs Boundaries


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“Human in the loop” isn’t a buzzword, it’s the difference between useful AI and chaos.


AI isn’t a magic button, it’s a hamster. If you don’t feed it, clean the cage, and keep it from escaping, it’s going feral. In this Unbreakable Banter, Kait and Josie break down how to move from AI hype to real operations: governance, privacy, human-in-the-loop, and who actually owns decisions (IT? Ops? Marketing?). We also talk about Coke’s AI holiday ad backlash (hello… sloth?), generational dynamics at work, and how to roll out AI without lighting your culture on fire.


What you’ll learn:

-Governance before gadgets: the simple structure (Strategy → Use Cases → Guardrails → Rollout → Sustainment)

-Privacy & leakage: where data escapes and how to containerize it

-Human-in-the-loop done right (and why “set it and forget it” is clown shoes)

-Ownership clarity: who’s on first, who decides, and what consensus means

-Global lens: GDPR vs North America and why it changes your stack

-Generational buy-in: how to communicate AI to Boomers, Gen X, Millennials, Gen Z-Creative industries: using AI as a tool (not a replacement) so you don’t “ship the sloth”


Who this is for:

Leaders, operators, creatives, PMs, and anyone who’s being told to “do AI” yesterday but wants to do it safely, ethically, and effectively.


Resources / callouts:

-AI governance playbook concepts (intake, risk, RACI, sustainment)-Closed/private environments vs open tools (and why it matters)

-Change leadership baked into rollout (because tech is the easy part)


Join the convo

Holidays can be heavy. Drop your questions (fitness, food, family, grief, boundaries) below, we’ll answer them in an upcoming episode. Or fill out our form here.

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In this Episode:

00:00 AI is a hamster (why governance beats hype)

03:20 Tim Hortons in Singapore (surprisingly close, slightly denser)

06:10 Conference recap: psychological safety in volatile industries

08:30 Seven generations at work: communicating across the gap

09:50 Cannes invite: taking the talk to Europe

11:40 Creatives & AI: tool vs replacement (and why the backlash happens)

12:50 Coke’s AI ad: the “sloth problem” and missing the human check

14:25 Training teams to use AI—without punting humans

15:30 The real program: concept - governance - implementation - tech stack

16:45 Human-in-the-loop vs “set and forget” (don’t do this)

17:30 Ownership wars: IT vs Ops vs Marketing (who actually decides?)

18:44 Leakage and containers: privacy, consent, and risk

20:10 What you put in = what the model learns (consent matters)

21:10 Co-Pilot & closed systems

22:20 GDPR vs NA: why your region changes your rules

23:35 Our operating model: change leadership and AI embedded, not bolted on

24:45 Quality bar for consulting: don’t ship junk at scale

30:20 Theme we’re hearing: self-worth and seasonal drop-offs

32:40 CTA: surviving (and thriving) the holidays—send your questions

34:05 Joy, tools, and looking forward to the season

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The Unbreakable PodcastBy The Unbreakable Podcast Network