This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Shipt's new chat-to-cart feature powered by Perplexity's Comet browser.

While Chris and Anne appreciate the innovation, they question the execution. Requiring customers to download a separate browser creates too much friction for mainstream adoption. Anne and Chris agree it's the right idea at the wrong time... a PR headline that sounds more innovative than it actually is. Will Shipt's AI gamble pay off, or is it too early for consumers to embrace?

For the full episode head here!

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