Shock Your Potential

Shock Your Potential

By Michael SherlockBusinessEntrepreneurship
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Shock Your Potential episodes

  • Procrastination - How & Why Its Putting Your Career On Hold

    What do you do, when you get stuck? How do you get yourself out of your own head?

    Sometimes it’s hard to know where to begin, but when we want to get several things done at the same time, in our hurry, this may end up blocking you more than helping you get things accomplished.

    You may start out doing something for all the right reasons but if you are putting off things that need to be done, then there lies the problem. Most of the time we don’t actively, even know that we are procrastinating and when we realize that you are, this is a good time to pause and to self-reflect and ask yourself when do you do it and how do you do it.

    Follow us today for even more great content to support your career!

    • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

    • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

    • Twitter: https://twitter.com/MichaelSSpeaks

    • Twitter: https://twitter.com/SYP_Leadership

    • FB: https://www.facebook.com/MichaelSherlockSpeaks/

    • Instagram: https://www.instagram.com/shockyourpotential/

    • YouTube: https://bit.ly/2E1TcA8

    • *****************************

      Learn more about our Enlightened Workplace Community! We create a unique environment where we mix real-world skills training with interactive opportunities to take charge of your own career advancement. The Enlightened Workplace Community will advance the way we work, and the way we excel, in the workplace.

      Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

      Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

      Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

      Finally, as the host of the “Shock Your Potential Podcast,” Michael has had the great honor of interviewing more than 500 guests, including some notable names like Joan Lunden, Tom Bergeron, Spencer Christian, and more. Her focus is on creating positive, productive, and profitable workplaces.

      12 min
    • Secrets To Career Success - What Does Success Mean To You?

      When we say we want to be successful in our careers, the most important first question to ask is, “What does success me to me?”

      Success comes in all forms and shapes, and may mean different things to different people. 

      Listen in to narrow down what is most important to you.

      **************

      Learn more about our Enlightened Workplace Community where we mix real-world skills training with e-coaching, mentorship, and interactive opportunities to take charge of your career.

      The Enlightened Workplace Community is changing the way we work, and the way we excel, in the workplace.

      Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

      *****************************

      Who Is Michael Sherlock?

      Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

      Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

      Finally, as the host of the “Shock Your Potential Podcast,” Michael has had the great honor of interviewing more than 500 guests, including some notable names like Joan Lunden, Tom Bergeron, Spencer Christian, and more. Her focus is on creating positive, productive, and profitable workplaces.

      Follow us today for even more great content to support your career!

      1. LinkedIn: https://www.linkedin.com/in/michaelasherlock/

      2. LinkedIn: https://www.linkedin.com/company/shockyourpotential/

      3. Twitter: https://twitter.com/MichaelSSpeaks

      4. Twitter: https://twitter.com/SYP_Leadership

      5. FB: https://www.facebook.com/MichaelSherlockSpeaks/

      6. Instagram: https://www.instagram.com/shockyourpotential/

      7. YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber

      8. 10 min
      9. Secrets to Career Success - Detours In Your Career

        We all face challenges in our careers but having the mindset to not only navigate these challenges but to see the opportunities hidden in them, moves you from an “either/or” mindset and to “both/and” mindset.

        You may have begun in a certain career or maybe gone to school to go into a specific career and now you are feeling that it doesn’t give you the thrill anymore. Do you stay? Do you leave? Where we come from should not define where we are heading. Detours get you out of your comfort zone and into growth space because they are different.

        *****************************

        Learn more about our Enlightened Workplace Community where we mix real-world skills training with e-coaching, mentorship, and interactive opportunities to take charge of your career.

        The Enlightened Workplace Community is changing the way we work, and the way we excel, in the workplace.

        Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

        *****************************

        Who Is Michael Sherlock?

        Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

        Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

        Finally, as the host of the “Shock Your Potential Podcast,” Michael has had the great honor of interviewing more than 500 guests, including some notable names like Joan Lunden, Tom Bergeron, Spencer Christian, and more. Her focus is on creating positive, productive, and profitable workplaces.

        Follow us today for even more great content to support your career!

        1. LinkedIn: https://www.linkedin.com/in/michaelasherlock/

        2. LinkedIn: https://www.linkedin.com/company/shockyourpotential/

        3. Twitter: https://twitter.com/MichaelSSpeaks

        4. Twitter: https://twitter.com/SYP_Leadership

        5. FB: https://www.facebook.com/MichaelSherlockSpeaks/

        6. Instagram: https://www.instagram.com/shockyourpotential/

        7. YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber

        8. 13 min
        9. Self Doubt is Hurting Your Career- Growth Equals Discomfort

          We often grow in times of comfort and ease, but real growth happens when we face difficulties, discomfort, and resistance. These challenges push us to stretch beyond our limits and help us discover the strength and resilience we didn’t know we had.

          Growth = Discomfort: Just like the pain that follows a tough workout, work muscles are built by stretching yourself. It won't always be easy or comfortable, but it will make you stand out in a world of quiet quitters.

          Quiet quitting doesn't actually refer to quitting a job—it means completing one's minimum work requirements without going above and beyond or bringing work home after hours. If self-doubt is keeping you from stretching yourself, you will very quickly look like everyone else. Everyone else who doesn’t really care. And that will hurt your career in the short, and the long term.

          Caring takes extra work, of course, but it also requires that you take action that isn’t always easy or comfortable.

          Connect with our social media handles:

          • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

          • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

          • Twitter: https://twitter.com/MichaelSSpeaks

          • Twitter: https://twitter.com/SYP_Leadership

          • FB: https://www.facebook.com/MichaelSherlockSpeaks/

          • Instagram: https://www.instagram.com/shockyourpotential/

          • YouTube: https://bit.ly/2E1TcA8

          • *****************************

            Learn more about our Enlightened Workplace Community where we mix real-world skills training with e-coaching, mentorship, and interactive opportunities to take charge of your career.

            The Enlightened Workplace Community is changing the way we work, and the way we excel, in the workplace.

            Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

            *****************************

            Who Is Michael Sherlock?

            Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

            Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

            Finally, as the host of the “Shock Your Potential Podcast,” Michael has had the great honor of interviewing more than 500 guests, including some notable names like Joan Lunden, Tom Bergeron, Spencer Christian, and more. Her focus is on creating positive, productive, and profitable workplaces.

            Follow us today for even more great content to support your career!

            1. LinkedIn: https://www.linkedin.com/in/michaelasherlock/

            2. LinkedIn: https://www.linkedin.com/company/shockyourpotential/

            3. Twitter: https://twitter.com/MichaelSSpeaks

            4. Twitter: https://twitter.com/SYP_Leadership

            5. FB: https://www.facebook.com/MichaelSherlockSpeaks/

            6. Instagram: https://www.instagram.com/shockyourpotential/

            7. YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber

            8. 6 min
            9. Self Doubt is Hurting Your Career - Questions Over Silence

              When we ASK something, we often feel vulnerable. And vulnerability brings discomfort and fear. So to protect ourself from discomfort and fear, many of us find ourselves trying to solve all problems ourselves. But without the benefits derived from actually communicating, we can begin to make decisions and take actions that may be far removed from the actual goals. And thus, our fear of communication actually harms us.

              Questions Win Over Quiet - Every Time: It is easy to think that asking questions for clarification or admitting that you don't know how to do something may make you look like you can't handle the job. But from a manager's perspective, you could not be more wrong.

              Questions not only lead to clarity, they lead to collaboration.

              Connect with our social media handles:

              • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

              • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

              • Twitter: https://twitter.com/MichaelSSpeaks

              • Twitter: https://twitter.com/SYP_Leadership

              • FB: https://www.facebook.com/MichaelSherlockSpeaks/

              • Instagram: https://www.instagram.com/shockyourpotential/

              • YouTube: https://bit.ly/2E1TcA8

              • *****************************

                Learn more about our Enlightened Workplace Community where we mix real-world skills training with e-coaching, mentorship, and interactive opportunities to take charge of your career.

                The Enlightened Workplace Community is changing the way we work, and the way we excel, in the workplace.

                Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

                *****************************

                Who Is Michael Sherlock?

                Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

                Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.

                Finally, as the host of the “Shock Your Potential Podcast,” Michael has had the great honor of interviewing more than 500 guests, including some notable names like Joan Lunden, Tom Bergeron, Spencer Christian, and more. Her focus is on creating positive, productive, and profitable workplaces.

                Follow us today for even more great content to support your career!

                • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

                • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

                • Twitter: https://twitter.com/MichaelSSpeaks

                • Twitter: https://twitter.com/SYP_Leadership

                • FB: https://www.facebook.com/MichaelSherlockSpeaks/

                • Instagram: https://www.instagram.com/shockyourpotential/

                • YouTube: https://bit.ly/2E1TcA8

                •  

                  12 min
                • Can I Face My Weaknesses?

                  To excel in your professional life, you must be willing look at both your strengths and your weaknesses. In today’s episode Michael Sherlock dives into how to look into the positive as well as the negative in order to Shock Your  Potential.

                  Michael as she takes us through how self-evaluation affects your output, and how Executive Presence can impact your brand.

                  Listen in!

                  *****************************

                  Learn more about our Enlightened Workplace Community! We create a unique environment where we mix real-world skills training with interactive opportunities to take charge of your own career advancement. The Enlightened Workplace Community will advance the way we work, and the way we excel, in the workplace.

                   

                  Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

                   

                  Follow us today for even more great content to support your career!

                  • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

                   

                  • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

                  • Twitter: https://twitter.com/MichaelSSpeaks

                  • Twitter: https://twitter.com/SYP_Leadership

                  • FB: https://www.facebook.com/MichaelSherlockSpeaks/

                  • Instagram: https://www.instagram.com/shockyourpotential/

                  • YouTube: https://bit.ly/2E1TcA8

                  • *************

                    Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

                     

                    Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael was also chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com, is part of the Big 50 Top Entrepreneurs to Watch in 2022 by Success Sisters Magazine, has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, and Daily Blast Live.

                    18 min
                  • Do I Have a Brand? (aka, What Do People Say About Me Behind My Back?)

                    As a brand, who are you? What do you represent? 

                    As a brand what do people see when they see you. What do you post in your social media handles? How do you present yourself professionally? Michael as she takes us through how self-evaluation affects your output.

                    Listen in!

                    *****************************

                    Learn more about our Enlightened Workplace Community! We create a unique environment where we mix real-world skills training with interactive opportunities to take charge of your own career advancement. The Enlightened Workplace Community will advance the way we work, and the way we excel, in the workplace.

                     

                    Learn More: https://keap.page/hvz507/shock-your-career-potential-subscription.html

                     

                    Who Is Michael Sherlock? 

                    Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

                     

                    Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.  Michael was also chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com, is part of the Big 50 Top Entrepreneurs to Watch in 2022 by Success Sisters Magazine, has been quoted in Yahoo Finance, and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, and Daily Blast Live.

                     

                    Follow us today for even more great content to support your career!

                    • LinkedIn: https://www.linkedin.com/in/michaelasherlock/

                    • LinkedIn: https://www.linkedin.com/company/shockyourpotential/

                    • Twitter: https://twitter.com/MichaelSSpeaks

                    • Twitter: https://twitter.com/SYP_Leadership

                    • FB: https://www.facebook.com/MichaelSherlockSpeaks/

                    • Instagram: https://www.instagram.com/shockyourpotential/

                    • YouTube: https://bit.ly/2E1TcA8

                    •  

                      16 min
                    • To Qualify Or Not To Qualify Leads with Michael Sherlock

                      Sales and especially lead generation is about the journey and not the destination of the process. In today’s episode, Michael Sherlock dives into the lead generation journey.

                      Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.

                      Giving practical examples on the walks of life and a glimpse into gardening and the beauty of both sides. Some things may remain the same over a couple of years but some have amazing growth, transformations and dynamics. Depending on the cap you wear, both sides of the coin can be appealing.

                      In this interview, Michael talks about her diverse experiences in sales and how a step at a time in lead generation will take you further than, living in the future mentality of sales.

                      Listen in!

                      Connect with our social media handles:

                      1. LinkedIn: https://www.linkedin.com/in/michaelasherlock/

                      2. LinkedIn: https://www.linkedin.com/company/shockyourpotential/

                      3. Twitter: https://twitter.com/MichaelSSpeaks

                      4. Twitter: https://twitter.com/SYP_Leadership

                      5. FB: https://www.facebook.com/MichaelSherlockSpeaks/

                      6. Instagram: https://www.instagram.com/shockyourpotential/

                      7. YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber

                      8.  

                        *******

                        Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.

                        Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.

                        To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html

                        Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.

                         For more information email Michael: [email protected]

                         

                        20 min
                      9. I Hate Sales (Not Really) with Michael Sherlock

                        Can we be successful in sales? In today’s episode, Michael Sherlock dives into the sales mentality.

                        Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.

                        One of the major challenges that salespeople face is failing to ask the right questions. It’s mostly about our product and what we can get out of it and not about creating meaningful relationships that may lead to collaboration. In this short episode she gives helpful advice about the importance of qualifying leads by asking the right questions, and how perception is key when it comes to sales. Michael talks about this and so much more in her book: Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success https://amzn.to/2YEpHZm.

                        In this interview, Michael talks about her diverse experiences in sales and how perception is key when it comes to sales.

                        Listen in!

                        Connect with our social media handles:

                        1. LinkedIn: https://www.linkedin.com/in/michaelasherlock/ 

                        2. LinkedIn: https://www.linkedin.com/company/shockyourpotential/ 

                        3. Twitter: https://twitter.com/MichaelSSpeaks 

                        4. Twitter: https://twitter.com/SYP_Leadership 

                        5. FB: https://www.facebook.com/MichaelSherlockSpeaks/ 

                        6. Instagram: https://www.instagram.com/shockyourpotential/ 

                        7. YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber 

                        8.  

                          *****************

                          Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.

                          Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.

                          To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html

                          Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.

                           For more information email Michael: [email protected]

                           

                          14 min
                        9. PH. Creative - Bryan Adams

                          “Brand is nothing more than the endeavor to humanize a corporate entity.” Bryan Adams

                          How do you cultivate a powerful employer brand that attracts and retain top talent?

                          Every company has an employer brand regardless of whether there is deliberate effort towards it or not. This is according to our guest today, Bryan Adams, who also notes that by deliberately building an employer brand to be proud of, a company gets to control and positively change the dialogue surrounding the company, ultimately ensuring higher talent acquisition and retention.

                          Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent engagement strategy for companies such as Apple, American Airlines, British Telecom and Virgin.

                          Bryan is a specialist speaker and a 2x best-selling author of ‘Getting Goosebumps’ (2015) and ‘Give & Get Employer Branding’(2020). He is considered a prominent employer brand thought leader and his creative, unconventional, and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

                          In today’s episode, Bryan talks about the importance of employer branding, especially considering the changes that continue to be witnessed in talent pool.

                          Listen in!

                          Media Handles

                          https://www.ph-creative.com/

                          https://www.linkedin.com/in/bryanadams1/

                          https://www.linkedin.com/company/ph.creative/

                          https://twitter.com/phcreative

                          https://www.instagram.com/ph.creativelife/

                          https://www.facebook.com/Ph.Headquarters

                          https://www.youtube.com/user/PhCreativeVideo

                          Books:

                          Getting Goosebumps: A pragmatic guide to Effective Inbound Marketing and Talent Attraction

                          Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

                          • We're specialist employer brand agency, and are calibrated to work with large global brands with complex talent audiences.

                          • It could be argued that people are the only competitive advantage left in business, everything else can be commoditized or automated.

                          • In this day and age, there's a significant correlation between how organizations treat their people and brand sentiment across the board.

                          • We go into organizations, help them define and better articulate their employee experience and shape a reputation as an employer, that's going to help their organization move forward.

                          • We’re yet to go into an organization and not find that thing that makes them unique.

                          • A good employer brand should repel more people than it compels.

                          • Often, the difference between why you join an organization and why you stay is significant, and a lot of the time, that's because the expectations aren't appropriately set right from the outset.

                          • Often when applying for jobs, the percentage of valued applicants and the percentage of valued candidates is usually pretty low, because you have candidates applying for roles that don’t match.

                          • Everybody wins if organizations get confidence to lean into the harsh realities of the roles because it reduces the volume of applicants.

                          • Commercial break

                          • Organizations that make business decisions every day based on their values and guiding principles are fantastic to work with.

                          • In organizations where employees find purpose and meaning in their work, it bleeds into their social life and who they are as a person.

                          • The secret sauce is finding something that resonates and fits into what already exists.

                          • The best marketing dollars have been invested in telling stories about the people behind the brand, and as a result, we're seeing a shift in power where smart marketing is starting to harness employer brand.

                          • Brand is nothing more than the endeavor to humanize a corporate entity.

                          • The quickest way to find the source of passion and pride in your own career, or inside an organization is to talk about how a team was pushed to solve a problem or a challenge.

                          • By having the conviction to polarize your audience based on what you believe, you clearly communicate who you are and what you believe in, as well as the value gained by identifying with that brand.

                          • Employer brand doesn't have to be sophisticated or expensive, it just needs to be clear and thought through.

                          • Small business owners need to think about employer brand and intentionally design the culture they want because it's much easier to scale something you want than change something that you don't much later down the line.

                          • ……………………………………………………

                            Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir

                            Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the dial in your destiny challenge is for you.

                            Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle.

                            Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.

                            To sign up, click this link: https://www.dialinyourdestinychallenge.com/register

                            31 min

                          About Shock Your Potential

                          From the publisher's feed

                          How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each episode will support your business and/or career objectives, will strengthen your personal development, and motivate you to be an agent for change.