Shock Your Potential

In my late 20s, I realized that working for someone else was not going to make my life feel meaningful. [3:31]

I left corporate and opened up my own holistic nutrition practice out of my teeny tiny apartment in Manhattan. [3:51]

At some point I needed to figure out how to get clients and I created the client attraction system which I became known for. [4:31]

I learned that what gets you to six figures a month consistently in your business will never get you to a million, and to get there, you actually need to work less. [5:58]

Once I understood the concept of leverage in business, I began to leverage every aspect of my business, which eventually got me to seven figures. [6:20]

Once you apply the eight leverage activators, which are all featured in the book, ‘The Leveraged Business,’ it will take you to multiple figures every year. [7:12]

Getting your business to earning multiple figures has nothing to do with the money, but rather about who you become, and how many lives you've impacted. [8:59]

I've been teaching the program for more than 10 years, and I put it all into a book. [10:22]

It starts with leveraging a team because you need people to help you simply because you cannot do it all on your own. [10:30]

There are four things that you're looking for when hiring including the skill set, experience, wiring, and culture fit. [11:26]

Next is to leverage your systems whereby anything that's done more than once in your business needs a system and a procedure around it. [11:48]

The other is to leverage your time which is about having the visionary getting into their unique zone of genius and that is where you exponentially grow your business. [12:37]

The fourth activator is called leverage your business model where you need to change your mindset around how to deliver your work in the world. [13:38]

Every time you pull yourself out of the day to day of your business a little bit more, there is a part of you that's required to create the system to give guidance to the team. [16:11]

Once you've got your leverage your team, systems, time and business model, the nest step is to leverage your marketing. [17:15]

Leveraging your marketing is about becoming omnipresent. [17:35]

This then leads us to leverage your accountability where we have everyone know that they are responsible for growing the business. [18:01]

The seventh activator is differentiation where you look to never have to compete with anyone. [20:05]

Activator number eight is leverage your lifestyle which is about starting to live your ideal life now rather than later. [21:49]

Most entrepreneurs believe that the person who founded the business should be running the business, and that could not be further from the truth. [23:11]

Hiring a person that you can trust, who is wired opposite from how you're wired is how you can let go of the white knuckling around your business. [23:22]

Commercial break. [25:03]

Your business cannot grow until you shift you inside, because leveraging your business starts in your mindset. [29:04]

When leveraging your team, there is a mindset shifts that need to happen for you to hire a rock star team. [30:16]

A lot of people try to do it on their own and wondering why it's not working, and the reason is because true transformation happens when we are witnessed. [32:21]

Most of the time you know you are supposed to do better, but you're not doing it, and that is because isolation breeds self-doubt. [33:09]

When you are surrounded by mentors, you start to believe in yourself and there is no way you cannot succeed. [34:15]

If you understand how you are wired, and instead of beating yourself up, you get structured for your nature, there is nothing you can’t do. [37:23]

Understand that there has never been anybody like you, and your song needs to be heard far and wide. [39:24]

My husband and I are the Lou Everett Group, and we are business and executive leadership coaches and corporate trainers. [3:12]

What we really love and focus on is helping businesses and entrepreneurs to achieve over 500% growth in their business and professional lives, through our proprietary coaching system. [3:21]

The most important message that we send is that leadership is not a title, rather leadership is influence for the greater good. [5:49]

We talk to ourselves more frequently, either out loud or in our heads, more than to anybody else during the day. [7:46]

We have to be so intentional of what we put in our minds. [8:05]

We need to be around people that are not only happy, but we also need to have up lifters, to tell us the truth. [8:35]

I learned from my mentor that we need to do a mental floss where we retrain our thoughts and what we're doing. [12:16]

If we keep doing the same things over and over again, and it's not giving us the results, that we have to be honest with ourselves and look at changes that need to be made. [12:31]

Something really important that I have learned in the entrepreneurship journey is that obviously it's not a straight line and that you do have to enjoy the journey of it. [13:21]

I really strongly encourage people to do a reflection every day. [13:47]

Commercial break. [14:42]

The biggest thing that I learned is the difference between having the mindset of being a business owner versus an employee. [19:50]

Do not look at your business as your baby, rather look at it as a machine that you're building as you're going. [20:05]

With this understanding, then you can do what you need to do to achieve your business goal. [20:28]

At some point, especially as you're going through the entrepreneurship journey, you have to look at personal development, or even growth as an ongoing journey. [25:39]

We can only lead at the level of our own development, and you can’t tell others to invest in you, when you can't invest in yourself. [25:48]

Human beings are the only ones in the world that limit themselves and we got to change that through our level of awareness.

I suggest that when finding a coach, go through a couple of them by having a conversation with them, because every personality is going to be a little different.

You have to step out of the picture so you can see the whole and that's another great mindset.

I can’t stress enough on investing in yourself by personal development. [31:22]

I work with mostly entrepreneurs, showing them how to build a top to your income from speaking. [3:59]

In employment, I used to make 30,000 a year, but when I stumbled upon speaking, I was able to create that in like 30 minutes. [4:22]

What I love about speaking is that everybody can do it and you just have to want to do it. [5:16]

The most essential thing is that you're on a mission to help the people that need to hear a message, end of story. [5:47]

If you have that passion, and that energy that will get you on stages, it will help you impact the world, and that will create financial freedom for you. [5:53]

I find that entrepreneurs struggle even when they want it because they want to help so many people and not picking lanes. [7:05]

The worst thing you can do is to sit at home and try and come up with the ultimate message. [7:52]

Getting on stage, and practicing seeing your message, your best stuff will come out in a moment of feeling a connection with an audience. [8:27]

It is so okay to have those conversations with a few people before you decide on your marketing message. [14:14]

If you enter into the entrepreneurial space, there's something in you that believes that you've got something big to get out into the world. [17:57]

Nobody goes to market wanting to be average, so don't look at other people's average services and position yourself against them. [18:08]

Commercial break [18:33]

If you want something you ask for it, and if you're not good at asking, get better at it. [23:32]

Like with anything, if you ask enough times, you get so confident with asking that you start expecting to get a yes. [23:45]

In business, your lifestyle can really lead you to exactly where you want to go and people. [24:58]

Another lesson I learned very early on and one that was told to me by one of my mentors is that your business will only get as big as your life. [26:41]

For virtual stages, pervading your audience with an experience, not just you sitting in front of a computer is key. [28:53]

Do not expect things to get easier, but rather expect yourself to become better everyday. [32:07]

I was practicing medicine and love being a doctor. [3:53]

I found that while I did love practicing medicine, I didn't have that sense of being glad that I was working this hard. [4:03]

At the level of a whisper, I knew that it hadn’t landed in the way that I expected would be motivating for me. [4:58]

The other thing is that I prioritized my patients over my family and my family over myself. [5:11]

I knew that something was off, and I wanted to make it right, and it took a lot of courage. [6:15]

I arranged a sabbatical and for the first time in my life in my mid-30s, I gave myself permission to slow down in a way that is very unfamiliar for highly competent women. [6:31]

One thing led to another and I got to the point where I really wanted to focus on sensuality and sexuality for myself and for my marriage. [7:53]

I took a deep dive into a beautiful confronting training, and it doubled as a relationship and intimacy coach training. [8:26]

When I went into that teaching lab, I got a feeling that I yearned for, which I didn't have in medicine, but I can still do so many of the things that I really loved about medicine. [9:36]

Even in the intensity of my life at the time, it was a priority to me to notice the whispers. [12:37]

I think that the more competent and accomplished we are, that can sometimes mean losing touch with listening to the whispers. [12:48]

It is very possible to listen to the whispers without losing your momentum in life. [13:03]

Sometimes people hear the word mindfulness and they think of meditating on a mountain top or having a life with tremendous peace. [14:56]

Mindful awareness can be brought to any moment and it doesn't take more time to just expand our inner horizon and see what's there. [15:11]

In compromising, we are taught to deprioritize what we want, and instead prioritize what we think will be more comfortable for our partner. [16:23]

If you want a passionate and dynamic relationship where you feel cherished and self-expressed, then uncompromising intimacy is the way to go. [17:15]

The way that I'm using the word uncompromising is that you prioritize your own experience instead of deprioritizing it in favor of what you think your partner will respond to. [17:47]

If what you want is really to feel alive, vibrant and passionate in your relationship, you have to bring all of who you are and be willing to share it. [18:52]

Commercial break. [20:24]

For most couples, it takes a crisis to turn attention to this and one of the reasons it does is because people don't realize how much is possible. [24:37

I have a very particular part of my heart devoted to couples who reach out when everything looks great but they can see that there's just a lot more possible. [25:17]

Most of us spend a lot of time on doing the not important things and we end up creating lives where we are putting way too much of our attention on things which are urgent. [30:55]

Wherever you are, don’t wait until your relationship is in the urgent category which it will be if you are not honoring it while it is in the important category. [32:07]

We don’t choose our desires but we are always in relationship with them, the essential action step is to give yourself the inner space to become aware of what you desire. [38:19]

I am a business consultant and strategist and entrepreneurs come to me when they want to sell ultra-high value. [3:14]

You have to be able to step into your worth and into the value that you bring to the table and position that in the marketplace. [7:36]

We teach people our value because no one's ever going to volunteer and ask if they can pay you more money. [8:41]

Many people come to me with decades of experience and yet they're struggling still with that imposter syndrome. [8:54]

They need someone who can shine the light on what's possible to them, give them a strategy that works, and give them the confidence to go after it. [9:19]

There's an internal confidence that comes and once you sell the first one, you can ride that momentum. [13:18]

We work with our clients and free up your time so that you're staying in your zone of genius. [14:36]

There's such a ripple effect from a mindset to the business strategy and capabilities into what you're actually doing with your life. [14:52]

Commercial break. [16:39]

The program is called expert accelerator, and that's exactly what we help you do which is to accelerate your expertise online so you can command those high prices. [18:55]

The top lessons I can highlight is one, hold the vision trust the process. [19:54]

Whatever is being sold, it's going to take determination, grit, and at times getting knocked down and pulling yourself up by your bootstraps. [21:06]

If you can play the long-term game and hold that vision, you can get to your goals. [21:15]

The second one is stepping up and owning your worth. [22:54]

I learned a long time ago that if I don't see and own my value, no one else around me will. [23:02]

If I could go back and fast forward, I would try my best to really ramp up finances to be able to invest in next level mentorship that could have catapulted me into my goals much faster. [23:36]

I cannot stress the importance of having someone in your corner that really knows what they're talking about to illuminate the path to success for you. [24:03]

It is great to have that information, but information without guidance is like trying to find your way out of a forest without a compass. [25:21]

Momentum and taking action is key, so get help sooner, both with the coach and hiring a team when you're ready. [27:16]

If you feel you need to start on something, lean and trust that intuition and make sure that you take a massive action towards that. [29:36]

Don't fall prey to the law of diminishing intent, which says the longer that you wait to do something you know you should do, the less likely you are to do it. [29:51]

I am the founder of Tribeca Blue Consulting where I work with executives, entrepreneurs and trial lawyers to develop and hone their communications and public speaking skills. [2:17]

Good communication is an essential leadership skill, and the great thing is that it can be learned. [2:31]

There are so many easy and practical ways to make communication clear, engaging, and persuasive and that's exactly what I help my clients with. [2:48]

People need to be prepared to get not just their message across, but really who they are and who their company is. [3:30]

The bottom line is it leads to more profits for businesses and happier clients. [3:44]

I do it with group trainings and interactive workshops, both online and one-on-one coaching as well. [4:23]

The idea of presenting something in that succinct think and coherent way is that you are thinking not of all the things you can say but of how you can make it easy for your audience. [9:30]

The second part of that is listening which is a huge part of communication. [9:54]

By just asking questions and listening, you learn so much, and it helps so much for when you are going to open your mouth and talk. [11:02]

Commercial break. [11:20]

I never expected to be an entrepreneur so I call myself the reluctant entrepreneur. [14:38]

Probably my biggest lesson so far from entrepreneurship is that if you can't find it, make it for yourself. [16:20]

There are so many opportunities that people have to really do work that is important to them, that provides value to people. [16:29]

If people need a big change, just start thinking about what changes you can make in your mindset. [21:00]

My first rule for everyone is that it is about being yourself and not about fitting into some mold. [22:34]

I do tell clients, to be really proud of themselves for taking them that step to know that they are stepping out of a comfort zone in some way. [25:14]

Like with all great communication, it's not about you but the value that you are bringing that no one else is. [25:56]

One of my favorite quotes from Howard Thurman, says “don't ask yourself what the world needs. Ask yourself, What makes you come alive, then go do that, because what the world needs is people who have come alive.” [27:51]

My business is one that started from wanting to live in a world where we had more kindness and then understanding that it starts from self. [3:28]

One of the outcomes of our work is empathy. [3:53]

I come from the world of digital marketing with a experience of 20 years as a marketing leader. [4:06]

The other thing that I talk about a lot, and what is at the center of my business is skill building that we can all use to be more effective and more aware. [7:22]

We can create that kindness for ourselves by taking care and managing ourselves. [8:08]

How do we get to the place where we can pause and move on to do something that's more effective. [13:05]

We need to identify the planning that we can do around the pauses so as to be able to have some more flow in that versus this kind of jerky stop-start. [14:55]

Commercial break. [18:06]

One of the biggest things I have learnt is managing my expectations, and even being aware of them. [21:27]

Coming from the world of being a marketer working with many parts of organizations, as well as having lots of resources, managing my expectations aided me when I became my own entrepreneur. [22:08]

I called myself a recovering perfectionist because I really had to reset my expectations and embrace some of the challenge. [23:15]

To help my clients, I use some data such as assessments that have been used studying human behavior for hundreds of years. [25:55]

Because we start with behavior, it makes it easy to get comfortable with some of the vulnerability of looking inward. [26:25]

It's never about getting in and poking holes or jabbing, but rather about holding up the mirror and observing with tiny bits of tenderness. [28:00]

Judging ourselves into behavior change never really works. [28:42]

Be kind to yourself by starting with little baby steps and it will build overtime. [30:29]

I started my business back in 2013 after meeting amazing entrepreneurs who were really struggling to have sales conversations. [3:21]

I am a practitioner and Master Practitioner of neuro linguistic programming which is the study of communication. [3:44]

I combined my NLP background, with my sales background and started helping some of these women that were struggling to make sales. [3:54]

The thing that I teach people is that, sales is something you do when you can start having conversations where you're no longer trying to talk at people but you're talking with them. [4:37]

I truly believe anybody and everybody can be successful in sales conversations, you just have to be more strategic and understand what is going on right now. [5:14]

Not everybody's going to be a client, and your job is to help identify quickly whether or not you are talking to a potential client. [6:34]

I also believe that you should be asking for permission along the way and not just going into sales mode. [6:48]

Instead of trying to chase everybody, pay attention because people give you buying signals. [8:28]

When you build strong connections, they will become really great ambassadors out in the work marketplace for you. [11:25]

I do private coaching which is tailored specifically to each person, run a group coaching program called sales Maven society and also train master classes. [12:48]

For my corporate clients, they hire me to come in and do specific trainings for their sales teams. [14:17]

My focus is I love working with women entrepreneurs and teaching them how to be more strategic in their sales conversations. [14:22]

You can take these skills, and apply them to any conversation in any relationship to increase and improve the success there. [15:41]

Commercial break. [17:15]

My secret sauce was really revealed by m clients asking how I knew how to do the things I was doing. [20:34

I always tell my clients that now, you don't really know what your business will be, or what it can become, until you start. [20:55]

If you have an offer that you want to put out into the marketplace, but are skeptical about whether or not people will buy it, go ahead and test it. [21:05]

My secret sauce is this language piece which is my monthly coaching program. [21:43]

I see things that not everybody sees in their messaging and I can tailor a message so that it lands softly to the reader. [22:27]

Whatever it is that you want to do, do it and let people give you feedback on it. [22:53]

What people love about my masterclasses is that I teach a concept and ask them to go and work on the concept that I just taught. [23:43]

I still teach every one of my master classes live because I want feedback from the audience. [24:36]

People need and want what it is that you offer so never ever be afraid to ask somebody how you can earn their business. [31:53]

I started Proteus International in 1990 that was focused on coaching and training skills that would enable companies to be successful. [3:22]

The mission was and still is to help our clients clarify and move toward their hope for a future and that's what we've been trying to do for the last 30 plus years. [4:59]

When I write a book, it's because I've gotten curious about something, and I want to crack some kind of a code that I think will be helpful to people. [8:14]

When I started thinking in 2018, about writing book about change, there was some codes that I wanted to crack. [8:32]

I had two questions that I thought if I can find answers to, will make our change practice much more effective. [8:53]

I started to think about change relative to our history as human beings and we have handled change over the years. [9:52]

We really need to rewire ourselves so that we can become change capable. [12:16]

I did a lot of observation and thinking and research and came up with the change arc. [12:43]

Next, I noticed that when people are starting to gather this information, we start with a mindset that the change that's coming is going to be difficult, costly, and weird. [14:20]

I kept observing and I noticed that people shifted their mindset to thinking that the change could be easy, rewarding, and normal. [15:40]

We noticed that it's only when a critical mass of people are thinking that the change could be easy, rewarding and normal, that they start being willing to actually adopt the change. [17:11]

This was so exciting because this is movable and you can help people through that arc when you know what it is. [17:25]

It was so helpful to us to have this arc in our own company because were able to pivot really quickly to doing everything we do virtually after the pandemic hit. [19:53]

Change capable probably is the single most important thing that each of us have to do now to be able to thrive in this new era of nonstop change. [20:45]

When we teach people about the change arc, it allows them to comment any change neutrally. [21:36]

We have a five-step model, which we use in helping people do organizational change, and aligns with this change Ark. [23:17]

Our five-step model is a great way to make sure you're doing things that you need to do to make a change, and at the same time cascading people through their change arc. [23:25]

Commercial Break. [24:35]

One of the things that I know is true for me is that I have to do it first myself. [27:56]

As entrepreneurs, we are often in the position of having to help someone see something. [28:41]

I can't really help somebody see something until I see it very clearly myself, and then I can explain it in a way that's simple and compelling and meaningful. [28:57]

Authenticity is at the core of why as leaders we have to do it first ourselves. [30:57]

The silver lining of the pandemic is that we all know that we are more capable of change than we ever thought we were two years ago. [35:26]

We are all capable of making the changes we need to make, to create the life that we truly want to have. [35:42]

For years, I knew I am a problem solver and a people lover. [3:18]

I always worked to make sure that the people that need to be successful are getting ahead in this world, especially if they're the kind of people that are driving forward with ethics and integrity. [3:24]

I had all of these skills, but I didn't really actually do anything with that, because I was unwilling to sell. [3:44]

I was one of those people who said selling was an assortment of activities that make me feel out of integrity. [4:26]

I got stuck taking white label consulting job after white label consulting job until I realized that something's got to give. [5:06]

I watched my clients suffer, which was really embarrassing, because I realized that they were modeling me. [5:24]

I stopped everything I was doing, and I dedicated my life to figuring it out. [5:51]

Everything I learned about how to sell and sell beautifully, is so in alignment with me, and everything that was out of alignment with me was so easy to change or fix. [6:09]

How I help people shock their potential now is by showing them the beautiful, benevolent, charitable, generous, incredible, profitable badass salesperson inside these do-good entrepreneurs. [6:19]

We put so much pressure on ourselves to be authentic, transparent and consistent with how we show up and then we basically fall down in the last quarter mile of the marathon. [9:52]

Sales scripts robs sales people of originality and the most critical part of sales, which is the ability to listen to your prospect. [11:52]

By using talking points instead of a sales script, the sales calls will far and away be better, because you'll be present. [13:03]

The phrase that has made me more money than any other phrase in my life is “based on what you just told me..” [15:22]

If we have corporate sales trauma, or pit mentality, it's really easy to get onto those calls and assume that you're going to get a no. [21:27]

If you have had to sell other people's stuff in the past by their standards, don't carry that forward into selling your own stuff. [22:16]

It is important to not forget about deciders and other people in the house that may need to be consulted before making the decision. [24:27]

So often, we assign value based on our own metrics but in sales you need to get your wallet out of their brain because you don't know their financial situation. [25:47]

Commercial break. [27:07]

In my entrepreneurial journey, I have learnt that my capacity for love and care for my clients is unmatched. [30:22]

I have also learnt that my love for my clients is not going to be worth if I am unwilling to include myself in my own success. [30:30]

I started to resent the people I was helping and it wasn’t their fault but mine for not asking. [31:04]

In my mind, what I could give had to come before any idea of receiving forgetting the cliché that I could only serve my clients better when I have food on my table. [32:04]

I only changed when I started to be willing to be ambitious, successful, driven and profitable. [32:49]

Now, everything in my business has to be a ‘win-win.’ [33:55]

You are not allergic to sales, but find a way to ask that feels good because you are one ask away to greatness. [40:10]