Welcome to a no-nonsense guide to skincare! In this episode, Zahra Jani sits down with Niloni Shah to decode the truth behind product labels, marketing buzzwords, and why Indian consumers are often misled by terms like “chemical-free” and “toxin-free.”

From uncovering ingredient loopholes to decoding SPF numbers and revealing the truth about trending skincare products, this conversation empowers you to shop smarter and take control of your skincare journey.

If you enjoy content that breaks myths and brings clarity, don’t forget to like, share, and subscribe for more insightful conversations!

Chapters

00:00 – Intro

01:25 – Natural vs Chemical-Free Claims

03:51 – Biggest Skincare Mistake

05:08 – How to Know Your Skin Type

07:09 – Skincare Labels Explained

11:00 – 3 Things to Check on Every Product

12:09 – Skincare Scam

13:23 – What is Clean Beauty?

14:13 – Best Ingredients for Acne

16:55 – Salicylic Acid Explained

18:44 – Ingredients for Pigmentation

20:28 – Sunscreen Labels Decoded

23:26 – Active Ingredients in Skincare

28:15 – Derma Tested vs Derma Recommended

29:26 – Alcohols and Parabens

31:41 – Fragrance: Good or Bad?

33:44 – Harmful Skincare Trends

36:14 – Indian vs Korean Skincare Laws

37:57 – Why Launch The Pink Foundry?

41:29 – Words to Ban in Skincare Marketing

42:23 – Skincare Insights No One Talks About

43:37 – Thanks for watching!

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About the guest

Today’s guest is Niloni Shah, Founder of skincare brandThe Pink Foundry. She’s on a mission to decode skincare myths, bring transparency to labels, and create science-backed formulas designed especially for Indian skin.

https://www.instagram.com/thepinkfoundry?igsh=NnoyZ2ZjdnpwZGhj

https://www.instagram.com/notesbyniloni?igsh=dWcwaHV2YmhwaWNl