Retail isn't just about transactions anymore—it's about creating experiences that connect. In this episode of ShockTalk, Mike Dayton sits down with Vito Maranzano, VP of Content & Community at Brand Innovators, to unpack what it really takes to deliver unified, customer-first retail experiences.

Vito shares his journey from Macy’s merchandising floors to leading brand conversations nationwide, revealing how retail’s evolution hinges on data, tech, and human connection. He explains how personalization, when done right, builds loyalty—not friction. And why building emotional experiences in-store isn’t a trend—it’s the future.

The conversation also dives into practical examples from Nike, Sephora, and even 7-Eleven, exploring what it looks like when digital and physical work together. Plus, Vito highlights how content and community strategies can spark long-term growth. Whether you're in retail or just interested in building better customer experiences, this episode offers insights you can act on.