We're Dan and Laura Pinckard (@thepinckards on Insta). SO excited that you found our new podcast, Fully Exposed, where we're exposing all of our photography business secrets. Whether you're new to photography, interested in becoming a photographer, or a well-seasoned business owner, there will be something to learn. We'll be talking about everything from artistic inspiration, to marketing yourself as a photographer, to making sure your clients have an incredible experience.
In this episode, we talk about how we grew our wedding / elopement / couples photography Instagram account to over 70,000 followers organically without engagement pods or buying followers.
How do you target ideal clients on Instagram? How often should you be posting? Should I be posting photos or Reels? Should you join engagement pods or buy likes and followers?
Instagram is not everything, but it is a useful tool to engage with potential clients, advertise your work, and book more sessions. While it is important to avoid getting caught up in the vanity trap of focusing on follower and like counts, growing your Instagram account can directly result in growing your business and making more money, as long as you're strategic in your approach.
Have questions? Shoot us an email at [email protected]