Shoot Wisely the content creators Podcast with Amir Ebrahimi

Shoot Wisely — The Creators Podcast

In this episode of Shoot Wisely, Amir Ebrahimi sits down with Nicole Zimmermann, a former model who transformed her creative journey into a deeper exploration of psychology, sobriety, spirituality, and healing.

Nicole’s path has taken her from studying psychology and pursuing a career in therapy, to modeling in New York and Los Angeles, and eventually to becoming a breathwork facilitator, guide, and teacher. Her story is ultimately about identity—what happens when the version of yourself you built no longer feels authentic, and the courage it takes to create something new.

Nicole opens up about discovering her creativity through art, writing, singing, music, and poetry before unexpectedly entering the modeling world after being approached while working as a waitress in upstate New York. While modeling gave her access to incredible creative experiences, it also exposed her to intense pressures around body image, eating, appearance, and the expectations placed on women in the industry.

We talk candidly about the personal cost of chasing success, Nicole’s struggles with eating disorder patterns, and the role sobriety played in changing the direction of her life. She shares how getting sober initially made life feel harder rather than easier—and how, over time, it allowed her to reconnect with herself.

A women’s retreat in Mount Shasta became another major turning point, introducing Nicole to breathwork and a spiritual practice that would eventually become the foundation of her work. She explains breathwork as a somatic practice that can help people regulate their nervous system, reconnect with their bodies, and access emotions that may have been stored or disconnected from conscious awareness.

Nicole also talks about the transition from experiencing these practices herself to learning how to hold space for others. Rather than calling herself a “healer,” she sees her role as a facilitator—creating an environment where people can access their own healing and discover what is already within them.

The conversation comes full circle as Nicole reflects on how much of her original interest in psychology still exists inside her current work, only now through a more embodied and experiential approach.

We also explore spirituality, astrology, emotional safety, authenticity, performative spirituality, and whether Nicole could ever see herself returning to modeling. Her answer reveals how different her relationship with identity and creativity has become.

At its core, this is a conversation about letting go of who you think you're supposed to be and learning to trust who you already are.

Key Topics

• Nicole’s early creative expression through art, writing, singing, music, and poetry
• Her original interest in psychology and desire to become a therapist
• An unexpected introduction to modeling while working as a waitress in upstate New York
• Moving from New York to Los Angeles and pursuing modeling professionally
• The creative freedom and opportunities modeling provided
• Body image, eating disorder patterns, and the darker side of the modeling industry
• The tension between self-expression and being asked to embody someone else’s vision
• Sobriety and the emotional challenges of getting sober
• The role of healing and self-discovery in rebuilding her identity
• A women’s retreat in Mount Shasta and her first experience with breathwork
• Spiritual mentorship and discovering her ability to hold space for others
• Leaving a comfortable relationship and lifestyle that no longer felt aligned
• Building a new business and creating her own breathwork school
• What breathwork is and how it relates to the nervous system and the body
• Trauma, stored emotion, and reconnecting with the body
• Why Nicole prefers the role of facilitator over the label “healer”
• Authenticity versus performative spirituality
• How psychology continues to influence her work
• Emotional safety and creating spaces where people can express themselves
• Astrology, intuition, and taking spiritual practices with perspective
• Whether Nicole would ever return to modeling
• What she would tell her younger self about trusting the process

Timestamps

01:18 — Nicole’s background: Virginia, Wisconsin, upstate New York, and California

02:30 — Early creativity: art, writing, music, and poetry

03:32 — Studying psychology and the desire to understand people

0:35 — College, modeling, and the decision to move to Los Angeles

10:20 — How modeling started with a random encounter at a restaurant

14:15 — Getting signed, body pressure, and early campaign work

16:25 — Eating disorder struggles and the toll modeling took

20:25 — What Nicole actually loved about modeling

22:11 — Self-expression versus playing assigned roles

24:00 — Rock bottom, sobriety, and 2018

26:02 — Coming back to life and finding alignment

31:13 — The retreat, spiritual mentorship, and discovering breathwork

34:40 — Learning to facilitate and recognizing a gift for holding space

37:16 — Leaving a fast-paced lifestyle and choosing a different path

39:43 — Building her business after another difficult year in 2021

41:28 — Creating her breathwork school and training others

43:03 — What breathwork is and why it works

45:06 — Breath, trauma, and the body as a storage system for emotion

47:20 — Why healing has to come from within

51:51 — Why Nicole doesn't identify with the label “healer”

54:46 — The problem with performative spirituality

57:14 — How psychology still lives inside her current work

58:39 — Emotional safety, authenticity, and why feeling matters

64:15 — Advice to her 2018 self: trust the process and remember who you are

67:06 — Astrology, Leo energy, and taking it with a grain of salt

69:30 — Would Nicole model again?

72:09 — Why Amir created Shoot Wisely and what he hopes to leave his daughter

Notable Quotes

Shoot Wisely is a creators podcast hosted by photographer and creative producer Amir Ebrahimi.

With more than 20 years of experience working across photography, film, television, branded content, and production, Amir created Shoot Wisely to explore the stories behind the people who make things.

The podcast goes beyond portfolios, credits, and finished work to uncover the creative process, personal experiences, failures, pivots, and decisions that shape a creator’s career.

While photography and filmmaking are at the heart of many conversations, Shoot Wisely is ultimately about creativity in all its forms—and the people behind the work.

Shoot Wisely Media

Shoot Wisely Media is a creative production company focused on documentary storytelling, photography, branded content, and cultural storytelling.

The company works with brands, organizations, and individuals to create authentic visual stories that connect people with their audiences.

Shoot Wisely
Stories behind the creators.

Host: Amir Ebrahimi
Podcast: Shoot Wisely — The Creators Podcast
Production Company: Shoot Wisely Media

In this episode of Shoot Wisely, the Creators Podcast, Amir Ebrahimi sits down with visual and creative director Nathalie Kossek for a conversation about creativity, identity, culture, burnout, and what it means to build a life that actually fits who you are.

Born in Toronto to a Polish family and raised in Ohio, Nathalie grew up navigating two cultures while being surrounded by two very different influences at home: a deeply artistic, intuitive mother and an engineer father who brought structure and discipline to the family.

That balance between creativity and structure would eventually become a defining part of her career.

Natalie takes us from journaling and writing as a child to discovering photography, documenting the people around her, and eventually finding her way into surf and action-sports culture. Her path would take her from Ohio to California, from an early internship at Surfer to photography, modeling, art direction, and ultimately creative direction.

But this conversation isn't just about Nathalie's career.

We talk about the ways creativity becomes intertwined with identity, what it feels like to grow up feeling like an outsider, and how photography gave her a way to connect with people. We explore her lifelong relationship with horses and motorcycles, and how both have helped her get out of her head and back into her body.

Natalie also opens up about burnout, living in a van during COVID, building that van with her father, and reconsidering what success and safety actually meant to her. She shares her decision to stop using cannabis after recognizing that something she once used as a coping mechanism had begun holding her back.

We also get into the distinction between art direction and creative direction, the importance of delegation and trust on set, and how to maintain a point of view while working across different brands and industries.

Ultimately, this is a conversation about refinement over reinvention—and about creating a life and a creative practice with enough soul, perspective, and intention to actually feel like your own.

In This Episode

• Growing up between Toronto and Ohio and navigating two cultures as the child of immigrants
• How Nathalie's Polish family and creative upbringing shaped her identity
• The balance between her mother's artistic, intuitive worldview and her father's structured engineering mind
• Feeling like an outsider and how that experience influenced her creative perspective
• Why writing and journaling were her first creative outlets
• Discovering photography and becoming the person who documented her friends and surroundings
• How photography became a way to connect with people
• The role horses have played in Nathalie's life since she was seven years old
• Why riding horses continues to be a grounding and almost spiritual experience
• Motorcycle culture, embodiment, community, and getting out of her head
• Discovering surf culture and action-sports magazines from Ohio
• Calling Surfer magazine and finding her way into the industry
• Moving to Los Angeles and discovering that the reality of California was different from the fantasy
• Modeling as another extension of her visual identity
• How the modeling industry and agency world have evolved
• The transition from photographer to art director and creative director
• Why creative leadership requires learning to delegate and trust other people
• Maintaining a point of view while working across different brands
• Burnout, COVID, van life, and building a van with her father
• Rethinking work, safety, independence, and self-trust
• The difference between art direction and creative direction
• Why the best creatives bring a distinct point of view to the room
• Refinement over reinvention
• What it means to "shoot wisely"

Timestamps

01:00 — Baby names, Polish roots, and growing up between Canada and Ohio

02:23 — Where Natalie grew up and how her creative journey began

04:22 — Immigration, trauma, and why stability mattered at home

06:54 — Why creative work feels tied to identity and soul

08:05 — Her mother's creative life, folklore, and intuitive worldview

010:25 — Creativity as a hobby versus a real path

11:21 — Writing, journaling since age 10, and the beginning of her creative practice

12:29 — Discovering photography and becoming the documentarian friend

14:06 — Feeling like she didn't fit in and using images to connect

16:40 — How giving people images became a way of making friends

17:48 — Moving from Canada to Ohio and navigating immigrant identity

20:14 — Being the new kid and feeling visibly different

24:12 — Horseback riding, horse camp, and a spiritual connection

26:03 — Why horses bring her back into her body

27:23 — Motorcycles, embodiment, and getting out of her head

31:57 — Motorcycle culture and community in Los Angeles

35:03 — Buying her first bike for Babes Ride Out

37:58 — Surf culture, magazines, and calling Surfer from Ohio

42:18 — Moving to LA, rent shock, and expecting it to be temporary

44:52 — Modeling, agency changes, and industry inclusivity

49:42 — How creative direction emerged from photography and observation

55:26 — Learning to trust others and delegate on set

59:40 — Staying authentic across brands while continuing to evolve

66:28 — Burnout, van life, and building the van with her dad

81:12 — Art director vs. creative director

84:32 — What "Shoot Wisely" means to Natalie

Notable Quotes

Key Takeaways

Refinement over reinvention
You don't always need to completely reinvent yourself. Sometimes the next stage of your creative life comes from refining what already feels true.

Point of view is everything
Technical skill matters, but the creatives who bring a distinct perspective to the room are often the ones who become indispensable.

Creativity needs structure
Natalie's story reflects the tension—and balance—between intuition and discipline, imagination and structure.

Get out of your head
Horses, motorcycles, movement, and physical experiences have helped Natalie reconnect with herself and escape the constant mental noise that can accompany creative work.

Creative direction is about people
Moving from photographer to creative director meant learning that leadership isn't about controlling every image. It's about communicating a vision, trusting others, and knowing when to let someone else contribute to the work.

Build a life that fits
Burnout forced Natalie to reconsider not only how she worked, but what kind of life she actually wanted to build around her creativity.

Ways to conect with Nathalie Kossek

Website 

Social

Linkedin

About Shoot Wisely

Shoot Wisely, the Creators Podcast is hosted by filmmaker, photographer, and creative producer Amir Ebrahimi.

After more than 20 years working in production, Amir created Shoot Wisely to have deeper conversations with the people behind the creative work—to understand how they think, what drives them, how they found their way into the industry, and what they've learned along the way.

Because the camera isn't the hard part.

The hard part is getting close enough to people to understand why they create.

Photography is often reduced to cameras, lenses, and settings. But the longer I've done this, the more I've realized that none of those things are what make a photograph meaningful. It's the intention behind it.

In this episode of Shoot Wisely, I sit down with photographer, filmmaker, educator, and YouTuber Dave Herring for a conversation about what it really means to build a creative life. We explore how technical mastery eventually gives way to intuition, why limitations often produce stronger work than unlimited options, and how community can become one of the most valuable tools a photographer has.

From the precision of German engineering and the enduring appeal of film photography to documenting the changing landscapes of the American West, Dave shares a perspective that reminds us photography isn't just about preserving moments—it's about understanding why they're worth preserving in the first place. We also dive into creativity, burnout, YouTube, AI, legacy, and the responsibility that comes with pointing a camera at the world.

Whether you're just picking up your first camera or you've been making photographs for decades, this conversation is a reminder that the best images don't begin with the shutter—they begin with curiosity, purpose, and learning to truly see.

Key Topics

• Dave's journey into photography, from North Carolina to Germany
• How living in Europe shaped his creative eye and appreciation for craftsmanship
• Why film still influences the way he shoots digital
• Lessons learned working in a film lab and darkroom
• Teaching photography on YouTube without getting lost in gear reviews
• Building a sustainable creative career and avoiding burnout
• Why community will always outperform competition
• Organizing meetups that create real relationships, not just networking
• Moving to the Bay Area and finding inspiration in the American West
• Documentary photography vs. street photography—and why intent matters
• Photographing people with honesty instead of perfection
• Why creative limitations often produce stronger work
• Using AI as a tool without giving up creative authorship
• Why every photographer should consider documenting their process
• What "Shoot Wisely" means to Dave
• Leaving a legacy through photographs, videos, and storytelling

Timestamps

01:00 – Dae's background and how photography found him

02:14 – Moving to Germany and discovering photography

03:50 – Growing up between the film and digital eras

05:14 – Working in a film lab and lessons from the darkroom

08:13 – Why teaching photography comes naturally

09:35 – Photography as art, preservation, and legacy

11:32 – When photographers become too focused on gear

12:42 – Building a YouTube channel without burning out

15:52 – Community over competition

18:43 – Creating photography meetups that matter

21:20 – Moving to San Francisco during the pandemic

23:48 – What makes the Bay Area so inspiring

26:29 – Why the American West continues to shape his work

28:53 – Road trips, exploration, and photographing overlooked places

31:47 – What makes a landscape photograph meaningful

37:28 – Documentary photography vs. street photography

41:05 – Photographing people with authenticity

44:20 – Treating digital photography like film

48:44 – Why limitation is creativity's greatest advantage

51:11 – AI as a tool, not a replacement for creativity

54:13 – Why photographers should share their process on YouTube

56:28 – What "Shoot Wisely" means

57:52 – Legacy, fatherhood, and creating work that outlives us

60:12 – Dream adventures and where Dave hopes to photograph next

Notable Quotes

Shooting with Purpose: A Conversation on Creativity, Trust, and the Power of PlaceIn this episode, Aaron shares his journey from studying economics to becoming a versatile visual storyteller. We explore the importance of intentionality in photography, building trust with subjects, and the unique perspective of capturing places like San Pedro and Kenya. Whether you're interested in documentary work, adventure photography, or the logistics of production, this interview offers practical insights and inspiration.Key topics - 5-10 bullets:

• Aaron’s transition from economics to creative storytelling and camera work

• The role of storytelling as a universal human trait and Aaron’s passion for documentary work

• Developing a cinematic eye influenced by film, literature, and National Geographic

• The importance of trust and rapport with subjects to capture genuine moments

• How producing skills—logistics, budgeting, permissions—inform and enhance photography

• The value of intentionality and purpose in capturing compelling images

• Navigating the challenges and rewards of maritime and adventure work

• The cultural and historical richness of San Pedro and Kenya, and their influence on Aaron’s work

• The significance of print and exhibiting work locally

• Advice for aspiring filmmakers and photographers: shoot often, follow curiosity, and learn the craft

Timestamps: 

01:00 - Intro: The importance of content-driven storytelling in photography and production
 

03:34 - Embracing storytelling as a core human trait and Aaron’s passion for documentary work

06:36 - How childhood influences and National Geographic shaped Aaron’s cinematic look

08:46 - The genesis of Aaron’s interest in photography and self-taught methods
 

10:36 - The intersection of production skills and capturing authentic images in the field
 

12:55 - The emotional impact and intentionality behind the scenes Aaron captures

15:39 - Influences from film and literature shaping Aaron’s visual style
 

18:38 - Building trust with maritime and industrial subjects through experience and respect

21:11 - Ethical considerations: balancing storytelling with subject integrity

24:17 - Transition from freelancing to founding a formal production company

25:50 - Comparing the simplicity and complexity of photographic projects versus video work

27:36 - Travel and adventure photography as a reflection of personal history and exploration

30:09 - Documenting a sculptor's studio and the storytelling behind art projects
 

32:30 - The role of local magazine features in fostering community and curiosity
 

35:02 - The complexities and beauty of printing and exhibiting photography work
 

37:53 - Working across different genres—racing, adventure, industry—and maintaining variety
 

42:21 - Capturing the wild beauty and ancient history of Kenya and Africa
 

45:50 - The connection between local places and global stories, the importance of place-based work
 

48:34 - Imagining a future without assignments and the endless subject matter in Aaron’s work
 

51:16 - The importance of juggling personalities and staying level-headed as a producer and artist
 

54:32 - The concept of shooting intentionally: preparation, purpose, and capturing meaningful moments

56:38 - The pride and identity of San Pedro as a blue-collar port town and creative community

63:58 - The potential of local exhibitions and the challenge of making meaningful public displays

64:38 - Closing thoughts: Passion, purpose, and the endless curiosity that drives creative storytelling

The Intersection of Art, Photography, and Personal Resilience: A Conversation with Olha

Discover how Olha's journey from Ukraine to New York shaped her perspective on street and film photography, her relationship with art and technology, and her hopes for Ukraine’s future. This episode explores the deep connection between personal history, artistic expression, and the rapidly evolving role of AI in photography.Key Topics:

• Olha's migration from Ukraine to the United States and its influence on her artistic journey

• Transition from digital to film photography and the emphasis on mindful shooting

• The learning curve and community around film photography, including exploring stocks and expired film

• Ethical considerations in street photography, approaching strangers, and respecting privacy

• The impact of war and emotional storytelling through documentary photography

• Her work in augmented reality and balancing digital presence with analog authenticity

• The potential and pitfalls of AI in image analysis, editing, and copyright concerns

• The significance of physical photographs for preserving personal and family history

• Her creative aspirations: capturing remote, indigenous communities and documentary storytelling

• The inspiring story of Vivian Meyer and the importance of authentic voice in art

Timestamps: 

00:00 - Welcome and overview of Olha's photography journey

 03:33 - Starting with film to learn discipline and focus

 06:11 - Reflections on street photography in Ukraine during wartime

 08:56 - Ethical practices and approaching strangers in street photography

 12:08 - The story behind Olha’s Instagram handle "Small Secret Album"

 17:55 - Olha’s work in augmented reality and its influence on her art

 22:16 - Balancing analog art with digital and AI technologies

 26:18 - Concerns about AI and the use of personal images in training data

 31:01 - The subjective nature of what makes a good photograph

 34:12 - Future aspirations: documenting remote cultures and uncharted territories

 38:33 - The significance of preserving family history through physical photos

 43:49 - Reflection on life, memory, and the power of photography as proof of existence

 54:22 - The hopes for Ukraine’s future and the end of conflict

 56:33 - Closing thoughts and appreciation for creative expression

Join us for an enriching conversation about how art can serve as both personal therapy and cultural preservation, especially amid global upheaval. Whether you're into street photography, AI, or personal storytelling, this episode offers valuable reflections on maintaining authenticity and resilience through art.

Explore the insights of Brendan McKay as he reflects on his journey through photography, car culture, and the influence of personal experiences. This conversation delves into the importance of intentionality, the evolving relationship with art, and how life moments shape creative expression.

Key Topics

• Brendan's background in finance and transition into photography
• The role of family and childhood experiences in shaping his love for cars and photography
• Evolution of car culture across the East and West Coasts
• The significance of capturing authentic moments versus curated aesthetic
• The impact of social media on creative expression and self-perception
• Finding purpose through art and recognizing burnout or shifts in passion
• The interplay between film and digital photography, experimentation, and manipulation
• The importance of intentionality in photography—acting with presence and purpose
• Personal reflections on mortality, loss, and the motivation to create meaningful work
• Brendan's upcoming exhibitions, projects, and aspirations for future work

Timestamps

01:00 - Opening questions and Brendan’s background 

03:48 - Brendan’s move from East Coast to West Coast 

06:09 - Family influence and early photography interests 

010:33 - The evolution of car culture and personal car history 

13:56 - Moments of discovery in car community and photography 19:13 - Intentionality in vehicle and portrait photography 

24:20 - The challenge and liberation of social media engagement 

27:10 - The profound shift in art for the artist versus audience 

34:35 - Balancing passion projects with day job in finance 

39:26 - Recognizing shifts and emptiness in car-based photography 

44:27 - Exploring film versus digital mediums 

46:29 - The significance of prints, manipulation, and authenticity 

55:16 - Facing mortality and its effect on purpose and creation 

59:10 - Brendan’s upcoming exhibitions and projects 

60:10 - Closing thoughts and the value of honest conversations

Resources & Links

• Todd Hido on Aperture
• Langston Clay's Cars
• Brennan McKay's Blog

Connect with Brendan McKay

• Instagram
• Website

Today I'm joined by Pascal, founder of Pascal's Printing in Los Angeles—a photographer, printer, snowboarder, and one of the people helping keep photographic culture alive in a very real and tangible way.

We live in a time when millions of images are made every day, but most of them never leave our phones, hard drives, or social media feeds. They exist as digital files, viewed for a moment and then forgotten. Pascal has built his career around the idea that photographs deserve more than that. He believes images should live in the physical world—that they should be printed, held in your hands, hung on walls, shared with others, and experienced as objects that carry meaning and presence.

But what makes Pascal's contribution to photography so special goes beyond the prints themselves.

Over the years, he has created a space where photographers and creatives can come together to share their work, exhibit their images, exchange ideas, and inspire one another. Whether you're just beginning your photographic journey or you've been making pictures for decades, Pascal has cultivated a community where artists can connect through a shared love of the medium.

In this conversation, we talk about why printing still matters, what is lost when photographs exist only as pixels on a screen, the importance of creating physical spaces for artists to gather, and how community can play an essential role in helping photographers grow and find their voice.

Please enjoy my conversation with Pascal.

More about Pascal 

Website

Social

 From Toronto to Textiles: The Artistic Journey of Candace Kaye.

 Join us in this inspiring episode as Candace K shares her creative evolution from a dancer in Toronto to a celebrated textile and mural artist. Discover how her entrepreneurial mindset and passion for art transformed her into a leader in bespoke interior textiles, blending traditional handcrafting with modern design. Main Topics

• Candace's early life and dance career, including her time with the Raptors Dance Pack
• The shift from dance to interior design and textile art
• The role of hand-painting and traditional craftsmanship in her process
• How social media and client collaborations fueled her business growth
• Navigating the challenges of bespoke projects and client expectations
• The importance of authenticity and unique storytelling through textile design
• Future vision: making a lasting impact on art, design, and inspiring future artists

Timestamps 

00:00 - Reconnecting after 3 years: Candace’s journey from dance to textiles 00:23 - Growing up dancing in Toronto: family influence and early passion 

01:07 - Transition from dancers to textile and interior design 

01:43 - Falling in love with interior design after dance dreams faded 

02:29 - Inspiration from textile artist Alice Temperley and the hand-painted craft 

03:20 - The evolution of her creative process from blogging to textile design 

04:26 - Exploring textile art: sketches, sketches, and self-teaching 

05:25 - Discovering textile design at FIT and embracing hand-painting 

06:51 - The difference between architecture and interior design explained 

07:55 - How her love for mood boards and visual storytelling shaped her work 

08:47 - The ‘aha’ moment for textile design: creating her own fabric 

09:41 - Growing up entrepreneurial and seeing business potential in art 

10:06 - Building her brand and business in New York and beyond 

11:09 - The importance of portfolio and client-first approach 

12:15 - Inspiration from self-discovery and art books in her youth 

12:46 - The connection between fashion and textiles through her work 

13:07 - Her love for floral patterns as a core motif 

14:42 - Staying authentic and distinct in her designs 

15:28 - Hand drawing and painting exclusively, with digital for layout 

16:09 - Overcoming beginner obstacles and honing her craft 

17:04 - Commercial projects and large-scale murals as new frontiers 

18:02 - The bespoke process: client collaboration from concept to install 

19:23 - Navigating client revisions and project negotiations 

20:43 - The power of visual storytelling in restaurant interiors and social media 

22:28 - Her approach to design for hospitality and how client relationships evolve 

24:34 - Walking away from challenging projects and maintaining integrity 

26:17 - The importance of collaboration with interior designers and brands 

28:10 - The role of Instagram and social media marketing in her success 

30:26 - Developing mood boards and hand-painted artwork for bespoke projects 

32:07 - Handling client requests that challenge her style 

33:40 - The art of saying no and setting boundaries 

35:20 - The most exciting parts: dreaming, sampling, and installing 

36:42 - The misconception: textile art isn’t "real art" 

37:51 - The timeless and rich history of textile design 

38:49 - Leaving Toronto for bigger opportunities: finding her place in NYC and LA 

40:06 - Balancing beauty and function in textile design 

41:14 - Advice for aspiring artists: embrace patience and authenticity 

42:55 - The organic influence of nature on her creative process 

44:01 - Challenges of making a living and overcoming internal barriers 

45:40 - The vulnerability and energy in art that connects with viewers 

46:37 - The significance of live painting and large-scale murals 

48:19 - The technicalities of mural painting: materials and process 

50:49 - Her approach to on-site wall art and adaptation 

51:38 - Envisioning her legacy: inspiring future generations and unique storytelling 

55:21 - Final thoughts: sharing in-between moments and continuous journey

Connect with Candace K

• Instagram
• website
• LinkedIn

 Resources & Links

• Alice Temperley

Documenting 2020: A Personal Reflection on Los Angeles and Life

This solo episode explores Amir Ebrahimi’s deeply personal journey through 2020, a year marked by tragedy, chaos, and profound change. Through vivid storytelling, Amir shares his experiences documenting downtown LA’s transformation amidst societal upheaval and his own evolving life as a new father.

Main Topics Covered:

• The emotional impact of Kobe Bryant's passing and its influence on Amir’s perspective

• The intersection of personal life milestones and urban chaos during COVID-19

• Documenting the racial protests and chaos in downtown LA in 2020

• The physical and emotional toll of street unrest and Amir’s resilience

• Reflections on city decay, potential, and future aspirations for downtown LA

• The significance of creating a photo book and documentary to preserve this historic moment

Key Insights:

• Amir’s last normal day with his father coincided with Kobe Bryant's death, sparking a year of intense documentation

• The emotional significance of Kobe and Gigi Bryant’s tragic loss for Los Angeles

• The challenge of navigating fatherhood and cultural differences amidst societal trauma

• The personal connection Amir felt with downtown LA’s community and history

• The chaos of the 2020 protests captured through Amir’s lens, highlighting destruction and resilience

• The bittersweet realization that documenting chaos is also documenting the end and beginning of eras

• The role of social media in sharing real-time history and Amir’s intent to present a non-political, honest account

• The hope to create a visual and narrative legacy of downtown LA’s tumultuous year

Timestamps: 00:00 - Intro: Setting the scene for a year of personal and urban upheaval
02:12 - Reflection on 2019 ending with uncertainty and upcoming fatherhood
03:52 - Love for downtown LA and its blend of New York and California
05:03 - Fear and uncertainty raising a daughter in a chaotic city
06:39 - Family struggles: estranged relationship with his father and their reconciliation
08:26 - Kobe Bryant’s influence on Amir’s perception of fatherhood and life
10:21 - The shocking news of Kobe's death and its emotional impact
11:53 - Amir’s experiences working with Kobe Bryant and the deeper respect for his legacy
13:27 - Downtown LA becoming a memorial after Kobe’s passing
14:35 - Collective mourning in LA akin to 9/11’s impact on New York
15:36 - The profound loss of Kobe and Gigi, and its effect on the city
16:53 - The evolution of Amir’s documentation from the 9/11 aftermath to 2020 protests
18:22 - The impact of COVID shutting down the NBA and Amir’s switch to documenting the city’s empty streets
19:49 - Life in quarantine, pregnancy, and the comfort of home amid chaos
22:54 - Birth of his daughter Sophia on May 25, 2020, coinciding with George Floyd’s death
25:46 - The societal unrest reflected in daily life and Amir’s cautious documentation
28:45 - Downtown LA riot chaos on May 31, 2020, and Amir’s experience capturing the unrest
33:10 - The physical impact of riot-related injuries and reflections on risking safety to document history
34:39 - Living through and documenting a "war zone" in downtown LA
36:22 - Recognizing the importance of documenting history and the chaos’s emotional toll
37:38 - The sadness of a dying city and destroyed dreams amid continued chaos
42:55 - Peaceful moments and celebrations, like election night and the Lakers’ championship
45:08 - Reflection on downtown LA’s decline and the potential for rebuilding
47:33 - Amir’s plans for a photo book and documentary to preserve the 2020 story
50:32 - The realization that 2020 was the start of a new Los Angeles and a new chapter in his personal life
51:28 - Closing thoughts: Documenting beginnings, endings, and the resilience of both a city and a familyResources & Links:

• Book: Canyon Peacock’s Photo Series 

• Amir Ebrahimi’s Portfolio & Projects

Connect with Amir:

• Instagram

Final thoughts:
This episode is a visceral account of a tumultuous year, capturing not just a city’s decay and hope, but also a personal voyage through tragedy, parenthood, and resilience. Amir invites listeners to reflect on their own beginnings and endings amidst chaos, and to look forward to the visual recounting he plans to share.Please look out for the upcoming book and documentary later this year. Thank you for listening.

In this episode of Shoot Wisely, I sit down with Enrico Busto of Busto & Sun in Topanga, California workshop to talk about the journey from stability to craftsmanship, and what it really means to build a life around passion and purpose.

Born in Italy and raised by a mother who worked as a seamstress, Enrico grew up surrounded by creativity and handmade work. Before becoming a hat maker, he spent years working in marketing, living a comfortable life while feeling the pull toward something more meaningful.

Everything changed when his wife asked him a simple question:
“If you could do one thing, what would it be?”

His answer was simple:
“Make hats.”

From there, Enrico took the leap—leaving behind the corporate world to create something with his own two hands. We talk about the emotional support it takes to pursue a dream, the importance of community, and how moving to Topanga helped shape both his work and his life.

This conversation explores the beauty of handmade craftsmanship, the courage required to leave comfort behind, and why Enrico believes every hat should be custom—because every person carries their own story.

A conversation about risk, identity, creativity, and finding home.