In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed.

Jay shares the full playbook:
 → How they scaled from 50 samples a week to 10,000+ per month
 → Why TikTok Live is their secret weapon (now running 24/7)
 → Profitability rules and real numbers (contribution margins, ROAS, sample ROI)
 → Building and managing a high-output creator community on Discord
 → The real halo effect between TikTok and Amazon/retail

Whether you're running a DTC brand or just getting started on TikTok Shop, this episode breaks down what’s actually working in 2025.

🔥 Don’t forget to subscribe for more no-fluff social commerce insights.

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 📲 Follow Ashley: https://www.linkedin.com/in/ashleywright1/
📩 Work with us: https://socialtale.co

#TikTokShop #DTC #SocialCommerce #Ecommerce #AshleyWright #MaryRuth

TikTok Shop just rolled out Flat Fee Collaborations BETA and it's a huge shift for how brands engage creators. In this episode, Ashley unpacks what this new hybrid model really means: upfront payments, automated ad authorization, and full control over content timelines.

This isn’t just a new feature. It’s TikTok quietly killing off the “spray-and-pray” commission-only approach. If you’re serious about scaling high-quality creator content, you need to understand how this changes the rules.

We cover:

• Why flat fees + commission might become the new standard
• How to use editing rounds and scheduling to own your campaign timing
• Why this gives agencies and brands more leverage than ever

Less guessing, more control. Let's break it down.

In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth.

We dive into:
✅ How affiliate groups work and why they matter for scaling
✅ The do’s and don’ts of working with creator communities
✅ Why some brands struggle in their first 90 days—and how to push through
✅ The impact of TikTok Shop bans, updates, and policy shifts
✅ Predictions for TikTok Shop in 2025 and why NOW is the best time to get in

If you're looking to crack the code on TikTok Shop and build a winning strategy, this episode is a must-listen. 🎧

🔗 Tune in now and stay ahead of the curve! #ShopTheScroll

This week on Shop the Scroll, we hit the panic button for an emergency episode. With TikTok Shop potentially shutting down in the U.S. this weekend, we dive deep into the chaos, uncertainty, and implications for brands, creators, and the entire e-commerce ecosystem.

We cover:

• The Ban Drama: What’s actually happening, why this could be TikTok Shop’s final weekend, and the political tug-of-war behind the scenes.
• What It Means for Creators and Brands: How a shutdown could derail incomes, disrupt affiliate strategies, and push attention to competing platforms like Rednote, Flip, or Instagram.
• The Fallout and Next Moves: Practical steps you can take today to prepare for the worst while hoping for the best.

This episode isn’t just a discussion—it’s a survival guide for navigating the potential TikTok Shop blackout.

🎙️ Listen now for real-time insights and actionable advice. Will this be the last episode? We’ll know soon.

📢 Stay updated—subscribe and be the first to hear what’s next!

0102: TikTok Shop Trends for 2025

In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve.

Here’s what you’ll learn in this episode:

🎯 The Rise of Live Shopping: Why live streaming still has massive untapped potential in the U.S. market and how brands can make it profitable without breaking the bank.

📈 Health, Wellness, and Beyond: With health brands dominating TikTok Shop, Ashley and Zain discuss which untapped categories—like apparel, jewelry, and food—are poised for explosive growth this year.

🤖 AI-Generated UGC & Changing Content Trends: How advancements in AI could disrupt TikTok Shop content creation and why brands should be prepared for a shift from short-form videos to more interactive formats.

🔄 Affiliates and Community Building: Discover why top-performing brands are shifting focus to building long-term relationships with affiliates through communities and ongoing engagement—and how platforms like Lark might play a role in the future.

💡 Subscribe & Save—The Game Changer?: Ashley and Zain speculate on TikTok’s rumored subscription feature and how it could revolutionize recurring revenue models for TikTok Shop brands.

🔥 What’s Next for TikTok Shop Ads?: As TikTok introduces new ad commission structures, brands need to rethink their strategies to keep affiliates happy while driving sustainable growth.

If you're looking to dominate TikTok Shop in 2025, this episode is packed with tactical advice and future-forward thinking to help you thrive in the fast-paced world of social commerce.

🎧 Hit play and subscribe to Shop the Scroll for weekly insights into TikTok Shop trends, strategies, and success stories!

0101: Will TikTok Shop Get Banned?

In this inaugural episode of Shop the Scroll, Ashley Wright and Zain Ali dive into one of the most pressing topics for e-commerce brands, creators, and marketers—will TikTok Shop survive the looming ban?

Join Ashley and Zain as they explore the rollercoaster journey of TikTok Shop and its transformative impact on social commerce. They break down:

• The Ban Drama: Why TikTok is under scrutiny, the back-and-forth appeals, and what’s at stake for brands, creators, and consumers.
• The Creator Ecosystem: How TikTok Shop empowers creators to replace traditional UGC deals with scalable affiliate income—and what might happen if the platform disappears.
• Plan A, Plan B, and Beyond: Practical advice for brands already on TikTok Shop and those considering jumping in. Learn why waiting could be a missed opportunity and how to prepare for all scenarios.
• The Future of Social Commerce: Can Meta or YouTube fill the void if TikTok Shop is banned? Why TikTok’s low-pressure content model and affiliate-friendly ecosystem are hard to replicate.

Whether you're a brand owner deciding your next move or a creator wondering how the ban could reshape your income, this episode is packed with insights, strategies, and predictions you can’t afford to miss.

Tune in to find out why TikTok Shop is more than just a platform—it’s a phenomenon reshaping how we shop, sell, and connect. Will it stick around? Hit play to hear Ashley and Zain’s take!

🎧 Subscribe for more deep dives into the world of TikTok Shop and social commerce. New episodes weekly!