Part 1

In this kickoff session of Youwe’s new X:30 series, experts from Shopify and dotdigital joined forces to explore how to build a scalable, future-proof eCommerce stack centered around Shopify. The discussion uncovered key challenges eCommerce businesses face with legacy systems—such as high total cost of ownership, lack of agility, and innovation bottlenecks—and how Shopify’s SaaS platform addresses them with a modular, composable architecture.

Key takeaways:

• Shopify offers low-maintenance, scalable infrastructure that’s ideal for both growing brands and enterprise-level operations.
• The Shopify checkout, described as the world’s best, handles massive volumes (40,000+ checkouts/minute) and is continuously optimized for speed and reliability.
• Shopify's composable flexibility allows seamless integration with platforms like dotdigital, enabling marketing teams to work faster and smarter.
• Tools like Shopify Flow empower merchants with automation and workflow logic—without deep technical knowledge.
• A unified data foundation enables better customer experiences, personalization, and growth potential.
• Looking ahead, AI and social commerce are on the radar as key areas for Shopify’s next wave of innovation.

Whether you’re migrating from a legacy system or fine-tuning your existing Shopify stack, this session provided critical insight into future-proofing your digital commerce strategy.