Today we are still with Claus Lauter, talking about the marketing principles that are often just not there or done badly, and if you get it right, you really, really, really start to see an increase in that precious conversion percentage, which makes all the economics of your business work ultimately puts money in your pockets.

Get a free 10-minute mini-site conversion optimization review here.

You’ll Learn:

* What the classic errors are when you create a storefront

* About where the user journey actually starts

* How to offer the right information at the right time

* How framework works

* How to do the 5-second test on your storefront