The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.

Here’s what we’re diving into:

🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.

🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling.

🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery.

🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week.

💬 Open Floor Q&A — your questions, our takes.

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