Jim & Laurie walk you through 3 steps to consider when deciding to expand your product into retail. Hint: Be sure to clearly understand the type of customer who would buy your product a second, third and virtually anytime they can get their hands on it.

Jim & Laurie discuss how it would look one year from today if we didn’t give up and just kept taking massive action. Massive action is the action that you are going to take and continue taking until you get the result (GOAL) you want. The first step is to decide WHAT the result (GOAL) is that you want to achieve.

Jim & Laurie discuss the 2 keys to reduce the confusion when determining the price of your natural product. Pricing is the most common hurdle that our clients struggle with to achieve success in their business. We clarify the confusion so many entrepreneurs face in the marketplace when it comes to pricing your Natural Product.

Jim & Laurie discuss whether CBD (Cannabidiol) is an emerging Natural Product ingredient. Although the Cannabis Act enacted in October 2018 in Canada provided some clarity, it also generated a lot of confusion.

Jim & Laurie debate the importance of understanding the unique qualities of your natural product. You need to focus on what is unique about your product and gain a clear understanding of how your product is different than others in the retail market.

Jim & Laurie discuss your compelling reason and if you are not where you want to be - review your actions and see what you are putting off to another day. What SMALL QUITS are you doing that seem like “no big deal” today - but are accumulating into one BIG quit?

Jim & Laurie discuss package design; the importance of how your consumer uses your product, how it represents your brand and how it looks on a store shelf. Everything needs to flow together and your packaging should not be created in isolation.

Jim & Laurie talk about getting comfortable with discomfort. For us to achieve our goals we have to be surrounded with unfamiliar surroundings and situations. If you want to get your product listed in a retail store you will go through some discomfort.

Jim & Laurie discuss what you can learn from knowing your competition. A comprehensive competitive review will provide great ideas that you should implement and some not so great ideas you should avoid.

Jim & Laurie discuss what you need to know about FEAR and how to overcome it. Fear has a way of stopping us in your tracks and holding us back from moving forward in our business.