Ponderings from the Perch

Shopper Insights for Inflationary Times with Anne Stephenson LIVE at IIeX


Listen Later

It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward?

We’re LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at Explorer Research. Anne sits down with Momma Bird, Priscilla McKinney, to discuss the future of retail in the face of the largest inflationary increase in 40 years. They dive into the different forces and factors that brands need to take into consideration when trying to navigate these unstable times and shopper behaviors. Listen in as we take a look into how shopper insights can help brands navigate the future of retail.

"With inflation, brand loyalty is really being tested as far as where the breaking point is for consumers to decide to make a trade off. And while loyalty isn't completely out the window, brands really need to look at what they can do beyond price to manage and balance. " - Anne Stephenson


...more
View all episodesView all episodes
Download on the App Store

Ponderings from the PerchBy Little Bird Marketing & C-Suite Radio

  • 5
  • 5
  • 5
  • 5
  • 5

5

71 ratings


More shows like Ponderings from the Perch

View all
Up First from NPR by NPR

Up First from NPR

55,995 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,027 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,723 Listeners

What Now? with Trevor Noah by Spotify Studios

What Now? with Trevor Noah

3,852 Listeners

Not Gonna Lie with Kylie Kelce by Wave Originals

Not Gonna Lie with Kylie Kelce

9,512 Listeners