In this episode, the host speaks with Vedran Jelaca, co-founder of Shopnosis, a company that specialises in AI-powered shopper research. Shopnosis uses smart glasses to track shopper behaviour in physical stores, offering a detailed and scalable solution to understand what products shoppers see, interact with, and ultimately purchase. The discussion covers the nuances of shopper behaviour that are often overlooked, such as the visibility of products on bottom shelves and the real-world performance of retail media. Shopnosis provides actionable insights to brands, retailers, and agencies to optimise in-store marketing and product placement. The interview concludes with a discussion on the future of the tool, focusing on extending their technology and spreading awareness of their innovative solutions in the market research field.

00:00 Introduction

00:48 Guest Background and Experience

01:21 Challenges in Market Research

03:18 Focus on Shopnosis

04:13 Understanding Shopper Behaviour

07:40 Data Collection and Analysis

14:07 Impact of Retail Media

21:00 Visibility and Shelf Placement Myths

28:18 Optimising In-Store Creatives with AI

32:19 Benchmarking and Future Guidelines

37:33 Challenges in Retail Optimisation

40:05 Conclusion

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