SHOPPER TALKS

SHOPPER TALKS

By shopper behaviourBusinessMarketing
Download on the App Store

SHOPPER TALKS episodes

  • BERAKSI DI KALA PANDEMI: BIRAMA LIVE X DRIVE IN SENJA BANDUNG

    ✨Hi Shoppers!👀

    ⠀⠀⠀⠀⠀⠀⠀⠀⠀

    As we know, this pandemic has had a huge impact on all industrial sectors, one of which is the film industry. During this pandemic, we couldn't watch movies in theaters as usual.

    Well! But do you know that there is a solution for us to watch the movie. It was Drive-In Senja!🚘🎬

    ⠀⠀⠀⠀⠀⠀⠀⠀⠀

    @driveinsenja was a new concept of cinema or we can call it drive-in cinema where we can watch movies in the outdoors area and it doesn't cause a crowd. So it makes us very safe from the viruses. We will watch a movie from inside the car, and this will be a new experience for us!🤩

    ⠀⠀⠀⠀⠀⠀⠀⠀⠀

    Do you want to know how this business has become popular and what the strategies that they implement in holding a drive in cinema in the midst of a pandemic?

    ⠀⠀⠀⠀⠀⠀⠀⠀⠀

    Let’s check our podcast bit.ly/dikalapandemi with kak Bunga Mentari from Birama Live @biramalive.id as the organizer for Drive-In Senja Bandung via Spotify!✨🚗🎞

    37 min
  • How Teh Kotak Deal with Their Shoppers' Shifting Behavior During Pandemic

    This podcast highlights the strategy that is used by Teh Kotak to deal with shoppers’ shifting behavior during the Covid-19 pandemic. Besides that, we also have further exciting discussions with Teh Kotak Brand Manager, Mas Kemal! One of these is how Teh Kotak overcomes the health protocol that prohibits people from social gathering considering that they used to regularly become a sponsor of large music concerts in Indonesia before the pandemic. This podcast will help you answer your curiosity and give you interesting insights!

    30 min
  • How HMNS perfume can affect the customer purchase intention by maximixing digital platform

    Talking about perfume, it is something picky, in which it need to be smelled before deciding to buy.

    But, have you ever thought that there was a company called PT Hadir Mengharumkan Nusantara or familiarly called HMNS Perfume (r: humans) that sold perfume by using an online platform and now they are successfully selling their products? 


    Wanna know more about this?

    ✨Check out our Podcast starring  Amron Naibaho as the co-founder and COO of HMNS perfume. ✨

    49 min
  • How Esports Community Culture Affects Gamers Behaviors & Consumption

    Isn't it weird that some GAMES are called ESPORTS?🎮 What drives people to consume all esports related products? How and why did the Industry get this big? To fill up our curiosity, we invited Ricky Setiawan, the CEO of GGWP.ID, the BIGGEST Esports platform in Indonesia! Beyond that though, he's a consumer behavior enthusiast that has conducted so much research in the Esports Industry.

    54 min
  • Shifting Consumer Stereotypes Through Modern Muslim Fashion

    Hello Shoppers!

    Welcome back to our podcast!

    The development of Muslim fashion continues to increase significantly in Indonesia. The statement will certainly raise questions for all of us. Why is it going to increase? How does it work?

    So on this fifth podcast titled "Shifting Consumer Stereotypes Through Modern Muslim Fashion", we together with Wildan Salim owner of FDKHR will provide information on how to capitalize on trends into a business opportunity, especially in the field of Muslim fashion and also how a company should treat the consumers well to make the business can continue to grow.

    53 min
  • Capture Business Opportunities by Becoming an Ornamental Plant Hobbyists
    Unexpectedly, the moment of the Covid 19 pandemic also has some positive impacts. One of them is in the ornamental plant industry, starting from the beginning of 2020, the trend of ornamental plants has increased. Luckily, it does not stop but continues getting ahead and making opportunities both for players in the crop sector and newcomers. To find out the reason, then you can stay tuned and listen to our podcasts with Mr. Handry Chuhairy, owner of the Han Garden Nursery which focuses on ornamental and rare plants.
    33 min
  • Jessica Mila talks about "How does it feel to be an influencer?"

    For the third episodes, Shopper Talks invites Jessica Mila, a well-known actress and influencer, to answer assumption and reveal the reality of becoming a face with 18 million followers. With great followers came with big responsibility, she said. A mindful conversation with a bit chit-chat about her previous work, personal branding, ups and down in life will surely gives you a new perspective on being an influencer.

    55 min
  • IMPACT OF DIGITAL DIGITAL MARKETING TO CUSTOMER' BEHAVIOUR IN LUXURY BRAND

    HELLO LUXURY GOODS LOVERS!

    Welcome to our second podcast! 🌈


    Did you know that today the world keeps continuously developing with many advanced and sophisticated technologies and innovations? Did you know that one of the biggest impacts is on the ease of getting information for online shopping? Did you know that digital marketing plays a huge role in promoting and increasing customer interest in luxury brands? Then, how does it work?



    This podcast will highlight “The Impact of Digital Marketing to Customers' Behavior in Luxury Brands”, especially in this new era of emerging technologies where everyone in this world can have free access to internet services anywhere, anytime, without any significant boundaries.



    Keep yourself educated and never stop learning! Tune in now and happy listening ✨

    33 min
  • Be a Responsible Shopper, Leave Fast Fashion!

    How many of you are aware of sustainable fashion? How you react with the fast fashion trends? Sustainability is emerging and together, people should make it come true. Here we are, giving you some tips and insights about how fashion consumer should be responsible to their buying habits and how to be the smart buyer the world love!

    57 min

About SHOPPER TALKS

From the publisher's feed

Shopper Talks is a podcast channel that will discuss the current phenomena and trend of shopper behaviour by SBM ITB Students