Greater LA

Shopping on TikTok: Small brands gain customers among Gen Z


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Less is more on TikTok, where LA’s small brands gain customers by showcasing their personality on modest marketing budgets this holiday shopping season. Rita Wilson and Tom Hanks have made movies together in front of the camera. This year, they teamed up behind-the-scenes to make ‘A Man Called Otto,’ a film about grief, loss, and community. The leader of Parliament Funkadelic is out with a new art exhibit that looks like his music sounds. ‘The Rhythm of Vision’ is on view now at Jeffrey Deitch gallery.

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