In the latest episode of The Retail Tea Break podcast, Melissa Moore is joined by Melissa Minkow, Global Director of Retail Strategy at CI&T. They dive into the latest consumer trends shaping the future of retail. The discussion covers how AI, digital transformation and evolving search behaviors are reshaping the retail landscape, as well as the shifting nature of consumer loyalty. Melissa highlights practical strategies for retailers to meet changing consumer expectations and leverage technology to enhance the shopping experience.

Retailers of all sizes will benefit from understanding how AI and digital trends are transforming shopping behaviors. Melissa’s insights offer actionable strategies to optimize customer experiences, anticipate holiday season behaviors and ensure your brand remains relevant in a fast-evolving market.

Key Takeaways:

• 75% of consumers are now using AI tools during their shopping journeys.
• Search engines are becoming more influential than marketplaces in guiding purchases.
• Consumer loyalty is shifting from emotional attachment to transactional behavior.
• The “app gap” highlights a disconnect between consumer behavior and retailer offerings.
• Social media continues to play a central role in influencing shopping decisions.
• Consumers increasingly prioritize experiences over traditional brand loyalty.
• Today’s savvy consumers are firmly in control of their shopping journeys.

See the full report here: https://ciandt.com/us/en-us/report/retail-tech-reality-check

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