In this episode of the Senior Matters Podcast, host Mark White sits down with marketing expert Tina Kierce to discuss the ins and outs of holiday shopping for seniors. Learn how retailers use Black Friday, and Cyber Monday tactics to influence spending. Get practical advice on creating thoughtful shopping lists, avoiding impulse buys, understanding refund policies, and researching products for smarter purchases. Tune in to master the art of disciplined and intentional shopping this holiday season.