Why go to the store when you can buy from the comfort of your couch? In this episode, Chris chats with Eitan Koter, Co-Founder and Co-CEO of Vimmi, a trailblazing company in video technology and e-commerce solutions. Eitan shares his journey from video compression to founding Vimmi and explains how his business helps brands monetize video content. Chris and Eitan also discuss the reason you’d bootstrap your company, the convergence of media and commerce, and the role of AI in the future of video marketing. Whether you're an entrepreneur or marketing professional, this episode will help you see that you should be thinking of harnessing the power of video for business growth.

Show Highlights

• (0:00) Intro
• (1:42) Eitan's background and the origins of Vimmi
• (5:01) What inspired Eitan to launch Vimmi
• (8:07) The bootstrapping behind Vimmi
• (12:40) The moment of validation for Vimmi
• (16:26) Who is Vimmi's primary target customer?
• (23:37) Launch your podcast with HumblePod!
• (24:19) How Vimmi navigates the differences in social media platforms
• (27:13) Chris's livestream fails and how to be authentic with your product/content
• (31:45) Why we make impulse purchases
• (34:10) Eitan's thoughts on the future of video and e-commerce
• (41:03) Where you can find more from Eitan and Vimmi

About Eitan Koter

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. As the host of the "Mastering eCommerce Marketing" podcast, he interviews brands, retailers, industry leaders and tech companies, sharing his thought leadership in video and e-commerce, drawing on his extensive industry experience.

Links

• Vimmi: https://vimmi.net/
• Eitan on LinkedIn: https://www.linkedin.com/in/eitankoter/
• We Built This Brand - “Finding the Empathy in Data with Ian Baer”: https://www.webuiltthisbrand.com/37

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