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Episode 33 Show Notes

What you will learn in this episode:

• What brought Chief Social Officer of Mekanism Agency, Brendan Gahan, to TikTok
• When did TikTok catch this social media advertising expert's attention
• Will TikTok be the future of e-commerce, especially since the kick off of the first ever e-commerce Live event hosted by Walmart.
• Influencer Marketing is still so underutilized by brands, even though it is what is driving brands to skyrocket their sales. 

“Influencers break down the barriers, they are looking through the camera, every aspect of it feels much more real.”

• Traditional celebrities like Rosie O'Donnell and The Rock are utilizing TikTok to build their communities and stay relevant.  
• What strategies does Brendan use for his TikTok
• What are two really important things to remember when posting content on TikTok

BRENDAN GAHAN
Chief Social Officer at Mekanism

TikTok: brendangahan
Instagram: Brendan Gahan
LinkedIn: Brendan Gahan

Subscribe to Brendan's Newsletter

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Hello. I’m Kyle, your host and founder of BizTok.  Are you ready to take your personal brand or business to the next level? My podcast will help you understand how to market on TikTok so you can connect  to your future global community, and grow your influence? Visit biztok.co to see how we can work together, and be sure to follow me on TikTok at BizToker. 

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last few months and love their customer service so much.

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I spoke with Madison Kirby, about her experience in growing her TikTok account to over 347k followers. We talked strategies, and what the exciting changes have been within TikTok over the last 2 years.

THE GUEST:

Maddie Kirby
Social Media Manager
347k TikTok Followers

TikTok: maddie.kirby
LinkedIn: Madison Kirby
Instagram: maddiekirby

FOLLOW THE BIZTOK TEAM!

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Watch this episode over on our YouTube channel : BizTok

Be sure to leave a review, and ensure you subscribe so you do not miss out any future episodes. 

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I spoke with Janet Van Wyck, was amazed when she got to TikTok to realize how many Boomers and Gen X users were hungry for knowledge. Janet is a personal branding coach, and she is using TikTok to educate other boomers and Gen X that their life is only half way over, they are not old, and they can redefine their passions.

Janet has embraced the entire platform by consuming, learning, creating, and using all the TikTok features appropriately especially the LIVE function. By her TikTok success has helped her generate a following of over 48k followers.

In this episode:

• We talk about how Janet got started on TikTok, and why.
• Her goals for her own channel growth.
• What strategies she is using for growth. 
• How millions of views comes with lots of responsibility, and it is much better to grow slow. 
• Do not get caught up on views, if you are creating you will find success. 
• How TikTok is the best way to grow your personal brand!

Be sure to check out Janet on her webiste: https://www.janetvanwyck.com/

THE GUEST:

Janet Van Wyck
Brand and Ageology Coach
48k TikTok Followers

TikTok: janetvw
LinkedIn: Janet Van Wyck
Instagram: janetvanwyck

FOLLOW THE BIZTOK TEAM!

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Watch this episode over on our YouTube channel : BizTok

Be sure to leave a review, and ensure you subscribe so you do not miss out any future episodes. 

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GoLidz for the Win!  I spoke with Bonnie Sussman Strominger, the founder and CEO of GoLidz, she talks about her viral success with bringing her innovative consumer goods packaging container over to TikTok and the strategies she is using, and still learning.

You have probably seen the awesome product on your FYP as the GoLidZ Official Page have received millions of views in the last few months!

In this episode:

• We dive in about the strategies Bonnie has learned and what is working for her. 
• Be ready to experiment, and that each video is like a new version of yourself. Each video you will get better. 
• If you have a product it is important to show a human connection as well. 
• Learn the different challenges Bonnie is going to use to take her product to consumer ecommerce!
• Going Live is an essential part of your brand awareness. 

Check out the awesome and innovative product at golidz.com 

THE GUEST:

Bonnie Sussman Strominger
Founder and CEO of GoLidZ

TikTok: .golidz
LinkedIn: Bonnie Sussman Strominger
Instagram: golidz_

FOLLOW THE BIZTOK TEAM!

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Watch this episode over on our YouTube channel : BizTok

Be sure to leave a review, and ensure you subscribe so you do not miss out any future episodes. 

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Prepare for takeoff!  I spoke with Sandra Kwon, a former Emirates Airlines cabin crew member, who talks about her career takeoff in becoming a TikTok superstar and growing her TikTok community of over 3.6 million followers.

She is popularly known as Jennie Weenie, and she is best known for her TikTok series on #CabinCrewLife that educates and entertains her followers with fun travel tips, and stories.

In this episode:

• We dive in about the strategies she has learned about growing her TikTok channel and what you could be doing to grow.
• Stay Consistent
• Find your look, or your catchy saying.
• How can brands properly work with creators on TikTok.
• Give the creators freedom to create!

 Want more flight tips? Check out the e-book “Jeenie’s Quick Guide on Becoming Cabin Crew”

THE GUEST:

Sandra Kwon aka Jeenie Weenie
Content Creator with 3.6 Million Followers

TikTok: jeenie.weenie
Instagram: jeenie.weenie
YouTube: Jennie.Weenie

FOLLOW THE BIZTOK TEAM!

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Be sure to leave a review, and ensure you subscribe so you do not miss out any future episodes. 

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In this episode I speak to Natalie Skye, a 17 year-old burn survivor, and her tragic story, and how she turned to TikTok to educate her community about what it is like to be a burn survivor. 

• We dig deep about what happened.
• How she is recovering through humor.
• How she is inspiring thousands of people. 
• What is next in her recovery? 
• What are her goals for when she graduates school?

She also leaves us with the most powerful message.

"Don't take anything for granted in a moments notice it can be taken away. Anything can happen and impact you in a way you would never expect, just live your life care free and stress free and remember to be cautious of your actions because  they can impact others around you. "

ALL ABOUT THE GUEST

Natalie Skye
Burn Survivor | 330k Followers

TikTok: itsmypersonatalie
Instagram: NatalieSkyye
YouTube: Natalie Skye

Donate to Natalie to help support her medical treatments and needs:
https://www.gofundme.com/f/NatalieUnited?utm_source=customer&utm_campaign=p_cp+share-sheet&utm_medium=copy_link_all

FOLLOW THE BIZTOK TEAM!

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Be sure to leave a review, and ensure you subscribe so you do not miss out any future episodes. 

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This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Alex Molina who is a top 20 Mexican Tiktoker, about the strategies to gaining over 4.5 million followers in just a year.

What is on Alex's FYP?

• Gary Vee Content
• Entrepreneur  
• Life Hacks
• Comedy Videos

Who are Alex's Favorite creators?

• Zack King
• Gordon Ramsey

ALL ABOUT THE GUEST

Alex Molina
Influencer Marketing Consultant | 4M+ followers | Author of TikTok Code

TikTok: alexmgo
Instagram: aalexmgo
LinkedIn: Alex Molina

ALL ABOUT THE HYPE TEAM

Host: Kyle Kaplanis

Follow me on:
TikTok: BizToker
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

Support the show

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Support the show

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This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss Kenneth Wong aka Alex Kade who is an Electronic Music Producer who is using TikTok to change the way EDM is performed and experienced.

"I’m not okay with DJ’s just “chilling” behind the board. "

Listen to a sneak peak of a song that "Alex Kade" remixed of Jayde Vincent's cover of Wonderwall by Oasis at 1:55

We discuss:

How Kenneth is using TikTok to reach out to music creators on the app and remixing their songs.

He remixed Emily Vu's song "Weekend" and sent it to her.

She immediately said "SEND THIS TO MY MANAGER"

Now he and Emily have produced the remix and it is live on Spotify

Listen to it here!

He did the same for Tray Little and was able to get a remix produced to Tray's song "Mask"

Listen to it here!

TikTok is a great way to build connections, and be able to make real business connections, and open up so many opportunities.

TikTok is great for:

• Real Time Feedback
• High Engagement
• Building a community 
• Making new Friends

ALEX KADE IS PUTTING ON A FREE VIRTUAL CONCERT. BE SURE TO CHECK IT OUT HERE!

If Brands want to stand out they have to differentiate yourself to compete with your competition, TikTok is a great way to do that!

Kenneth is doing this by showcasing how is changing the game of EDM by adding live instruments to his performances.

TikTok is changed the game to the Music Industry

Kenneth has started a Master Class and is helping musicians grow their music business on social media.  If you are interested in being apart of his master class reach out to him by emailing him at [email protected]

What is on Kenneth's FYP?

• Stocks
• Real Estate
• Finances 
• Music 

Learn more of https://www.instagram.com/musicbykade/why Kenneth loves the TikTok algorithm!

ALL ABOUT THE GUEST

Kenneth Wong
EDM Producer, Songwriter, Drummer | Artist-Entrepreneur & Educator

TikTok: musicbykade
Instagram: MusicbyKade
LinkedIn: Kenneth Wong

ALL ABOUT THE HYPE TEAM

Host: Kyle Kaplanis

Follow me on:
TikTok: kylekaplanis
Instagram: Kyle_Kaplanis
LinkedIn: Kyle Kaplanis

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This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Barbie the Welder on her incredible journey of becoming a welder in her 30's with zero artistic background, and no experience in business. She also  shares her experience in using TikTok and becoming her most followed social media platform with over 70k followers.

Barbie battled with  depression, and was voted less likely to be a good example. She turned this all around with the power of GRATITUDE!

"Jump off the cliff and figure out how to build the plane on the way down"

Barbie was inspired to become a welder after watching the movie "Cast Away", staring Tom Hanks. She mentioned when she saw the short clip of the lady welding the angel wings something toucher her soul, and she knew this was it.

"It's Art Anything Can Happen!" - Barbie the Welder

Not only has welding change Barbie's life it has also brought her incredible opportunities.

She was recently featured on The Kelly Clarkson Show - Season 2 Ep. 13
and the Today show were she was interviewed by Maria Shriver. 

She created sculptures for Harley Davidson and presented them at the Full Throttle Saloon, not once but twice.

One of the most incredible things she has done was become an author. She said she struggled with school, and still spells phonetically, and never in a million years thought she would be an author. She has written 5 books and is working on her 6th now. 

Books written by Barbie the Welder:

• Her first book being "Horseshoe Crafts"  
• "Honor Thy Art: How To Be An Extremely Successful Artist"
• "The Inspiration Blueprint"

She wrote her first book in just 40 hours!
23,500 words, 30 welding projects, and 420 photos!

Social Media Journey 

Barbie has been working hard on her social media for over 6 years now. 

• 2014 -She started on Facebook
• 2014 - Became a bad ass on Instagram
• 2017 -Had her first viral success on Pinterest with a pin of horseshoe wine rack
• 2017 - Started educating on YouTube 
• 2018 - Joined LinkedIn 
• 2020 - Started killing it on TikTok 

Who are Barbie's Favorite TikTokers?

1. Jennifer.cline
2. dabswellington

Be sure to check out Barbie's shop on Etsy - https://www.etsy.com/ca/market/barbie_the_welder

ALL ABOUT THE GUEST

Barbie the Welder
Metal Sculptor | Author | Skilled Trades Advocate

TikTok: barbiethewelder
Instagram: barbiethewelder
LinkedIn: Barbie the Welder

ALL ABOUT THE HYPE TEAM

Host: Kyle Kaplanis

Follow me on:
TikTok:

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