Shoreen Maghame knows how to help people communicate in effective, strategic ways. She began her professional life as a broadcast and print journalist, and at a young age she found herself with a front row seat at the O.J. Simpson trial. Shoreen’s experience reporting on high profile stories was the foundation of her current role as a communications strategist and coach for major corporations. Now at global PR firm Burson-Marsteller, she teaches clients how to build credibility, how to handle crises, how to protect reputations and how to get their messages across in a highly competitive marketplace.