Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing.

Topics discussed in this episode:

Predictions for 2022 social media trends and Britney’s thoughts on them

Short attention span marketing and how you can make it work for you

Why entertaining content only helps your audience if it leads your audience to the ultimate goal: you

How you can still infuse your personality into short attention span marketing

Quotables:

This is the crux right here: entertainment can help you learn and in fact, I think the best learning is entertaining. But only if you still learn something.

Britney Gardner

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Reducing an entire message down to three soundbite clips can certainly be entertaining, but is it going to lead your audience to the ultimate goal? Maybe. And maybe not.

Britney Gardner

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The dawn of the short attention span marketing does not have to be the end of marketing as you know it. It simply means you need to dive more into your personality, more into your strengths, and more into your unique message.

Britney Gardner

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I am all for providing value, but I am not for providing entertainment at the expense of value.

Britney Gardner

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Playing puppet to a tech giant’s dangling strings might give you a tiny algorithm lift. But it won’t last. There’ll be on to the next thing soon enough, and they’ll expect you to be as well.

Britney Gardner

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To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving part...