In this SHORT episode of Purposely, we revisit insights from Samuel Richards, exploring the role capital plays in creating social and environmental outcomes.

Samuel makes a clear distinction between what we do with money and why we do it. Rather than seeing investors, philanthropy, and government as separate or competing forces, he frames them as parts of the same marketplace, each with a role to play.

He talks about the importance of aligning capital with purpose and values, not just chasing labels like “impact”, “ethical”, or “sustainable”, which can distract from the real work. At its best, capital becomes an enabler, quietly connecting the system, supporting those closest to the problems, and helping solutions scale.

Samuel also challenges the assumption that returns are the hard part. In his experience, it’s often perception, power dynamics, and language that get in the way, not performance.

This episode is a thoughtful reflection for funders, investors, and advisors who want to think more clearly about how capital shows up in the world, and how it can support change without trying to own it.

This episode of Purposely was brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits and society, with thanks also to Trust Investments for their ongoing support.