When her San Francisco ice cream shop became the target of vandalism, owner Robyn Sue Fisher refocused on her business’s core mission and values, reopened her store, and is spreading a message of tolerance of love.

Plus, University of Michigan Assistant Professor Marcus Collins on the risks and rewards for small business owners when it comes to speaking out on political, social, and other hot button issues.

They both spoke with CNBC “Squawk on the Street” & “Money Movers” Co-Anchor Sara Eisen on December 14th, 2023, during CNBC’s Small Business Playbook.