2020 was the year that travel companies crumbled. But while transport executives winced, others saw a silver lining. 

COVID gave the world a much-needed break from CO2 and sparked a deeper conversation about our reliance on flying. In episode 2 of Should I Fly, Jim and Patrick speak to environmentalists and executives alike about the need to reset the aviation industry.

Highlights include an insight into the renewable fuels of the future, whether carbon capture could revolutionize the way we fly, and what airlines are doing to change their habits today.

—————————
Credits:

Produced by JohnJo Devlin and Peter Naughton

Written and presented by Professors Jim Pulcrano and Patrick Reinmoeller

Links:

Read our new magazine, I by IMD, here.

Discover IMD's leadership programmes here.