Should you start a podcast?

If you’re a speaker, coach, or expert, it can feel like the obvious next step. Visibility. Authority. Credibility. Influence.

But is it actually the smartest move right now?

In this episode, John takes a balanced look at podcast hosting and why sequencing matters more than trends.

Podcasting can absolutely become a powerful business asset. It can sharpen your thinking, strengthen your authority, expand your network, and generate enquiries. Done well, it becomes a content engine and a long-term brand builder.

But it also demands time, focus, energy, and consistency. And if your positioning isn’t clear, a podcast won’t fix that. It will simply amplify whatever is already there.

In this episode, you’ll discover:

1. The real advantages of hosting a podcast
2. The hidden time cost most people underestimate
3. Why most niche podcasts don’t monetise directly
4. When hosting makes strategic sense
5. Why guesting often builds authority faster than hosting
6. How guesting strengthens clarity and confidence
7. The difference between building a content library and building a reputation
8. Why sequencing matters more than momentum

If your business foundation is strong, a podcast can amplify your impact.

If it isn’t, guesting may be the smarter first move.

Clarity first. Platform second.

Mentioned in this episode

1. Strategic Podcast Guesting for Speakers (first three lessons free) presentinfluence.com/podcastguest
2. Episode with Julian Treasure on listening and communication

Want to go deeper?

If you’re considering podcast guesting as part of your visibility strategy, check out John’s audio programme:

Strategic Podcast Guesting for Speakers

Designed to help speakers, coaches and experts become more known, more confident, and more commercially aligned through podcast appearances.

CHAPTERS

00:00 Should You Start

00:55 Why Podcasting Appeals

02:20 The Hidden Costs

03:59 Hosting Versus Guesting

04:58 Guesting Builds Clarity

09:25 Sequencing And Foundations

12:18 Avoid Guru Traps

14:28 Strategic Guesting Program

15:54 Hook Listeners Fast

17:54 Wrap Up And Next Steps

Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.

Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.

For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedIn

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Mentioned in this episode:

SPGFS - Hiro.fm

Becoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy.

This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.