When someone lands on your website, you’ve got seconds — not minutes — to grab their attention and get them to take the next step.

In this episode, Charly unpacks what your website should really focus on when you're just getting started:

✅ How to communicate what you do and who you help — fast

✅ Why clear messaging beats flashy branding every time

✅ The truth about logos and brand colours (and what big brands have that you don’t — yet)

✅ Why putting your customer’s journey first converts more than a bold font ever will

✅ What actually builds brand recognition over time

Branding matters — but not more than clarity. If your site looks amazing but no one knows what to do next, it’s not working.

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