What does it take to get the CRO saying that marketing is knocking it out of the park? In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know. SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business. Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

What does it take to get the CRO saying that marketing is knocking it out of the park? In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know. SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business. Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

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Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

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