Dr. Chad discusses the significance of "eureka moments" or sudden insights in coaching. Drawing on the story of the ancient Greek mathematician Archimedes, Dr. Chad explains how these moments of sudden clarity are highly valued by both coaches and clients.

He explores the characteristics of such insights, including their suddenness, surprising nature, sense of certainty, associated pleasure, and the drive they create. He highlights research on the occurrence of insights during coaching sessions and the value of self-awareness.

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