So many businesses focus on the frustrations and fears of their audience, rather than to their hopes and heart. Should you do the same? My answer today is probably the opposite of what you've been told for the last 20 or 30 years, but it’s been working for me so listen up. This is why pain point marketing doesn't always work.

Should We Be Using Pain Point Marketing?

In a world that not only tolerates but promotes mediocrity, we share a vision, of becoming the fullest expression of ourselves. There’s an awakening, for us to have a desire to do good, live with gratitude, and bring positivity into the world.

 But how do we do that? Where are the guides? Who do we turn to? 

$100m + CEO, entrepreneur, investor, and best-selling author Jack Delosa gives you access to the most successful people from around the world so that you live a life that lights you up so that you can illuminate the world.

Business

In a world that not only tolerates but promotes mediocrity, we share a vision, of becoming the fullest expression of ourselves. There’s an awakening, for us to have a desire to do good, live with gratitude, and bring positivity into the world. But how do we do that? Where are the guides? Who do we turn to? $100m + CEO, entrepreneur, investor, and best-selling author Jack Delosa gives you access to the most successful people from around the world so that you live a life that lights you up so that you can illuminate the world.

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Should We Be Using Pain Point Marketing?

Should We Be Using Pain Point Marketing?