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Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.

This is a trailer for the full show here:


Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue

SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

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