Everyone does Black Friday, right? Well no, no they don't, and this podcast shares why you shouldn't if it doesn't work for you.

Business is about profit, and whilst many businesses see orders increase when they slash their prices, if it isn't making profit, then why on earth are you doing it?!

When Black Friday rolls around, a number of businesses, particularly smaller ones, feel that to be in with a chance of making sales, they need to slash prices. I'm here to say that that might not be the case at all. And whilst, when Black Friday first appeared in the UK, it felt crazy as a business not to get involved, now, more and more brands are pushing again it.

On this episode, we chat about why you might want to push back, how to get that messaging across, how to know if it works, and when to get on board too.